Digital Marketing Specialist

Altorfer Inc; Cedar Rapids (IA); On-site; USD 52,000 - 72,000; Full time

Job summary

Altorfer Inc. in Cedar Rapids seeks a Digital Marketing Specialist to develop and execute digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions.

You will manage digital advertising, email marketing, website content, marketing automation, social media, and SEO initiatives, while collaborating with internal stakeholders to drive equipment sales, rental, parts, and service growth.

Qualifications

• 3-5 years of experience in developing and implementing digital marketing strategies.
• Strong proficiency in Google Analytics and Google Ads.
• Knowledge of digital marketing channels and tools and best practices.
• Proven record of successful budget management and advertising channel optimization.
• Data-driven thinker with strong analytical and problem-solving skills.

Responsibilities

• Develop and execute digital marketing strategies across channels to support lead generation and brand awareness.
• Manage digital advertising, email marketing, website content, marketing automation, social media, and SEO initiatives.
• Collaborate with internal stakeholders to plan and implement campaigns for equipment sales, rental, parts, and service growth.
• Analyze campaign performance and customer data to identify opportunities for optimization and ROI.
• Report on growth and analytics of campaigns and adjust spend for maximum impact.
• Oversee social media strategy and paid advertising, including content decisions and placements.

Skills

Digital marketing strategy

Google Analytics

Google Ads

Budget management

Data analysis

Team collaboration

Campaign optimization

SEO

Tools

HubSpot

Livechat

Job description

Working Hours/Days

Monday - Friday 8:00 - 5:00

Overview

The Digital Marketing Specialist develops and executes digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. Working closely with internal stakeholders, the specialist helps plan and implement campaigns that support equipment sales, rental, parts, and service growth. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness. Success in this role requires a blend of creativity, analytical thinking, project management, and strong collaboration across teams.

Basic Duties

• Assist in marketing responsibilities that support the company’s growth and development plans, overall image, and brand enhancement, build preference and awareness, improve customer experience.
• Manage the company’s websites including Altorfer.com, Altorferag.com and CatRentalStore.com
• Oversee Livechat, Hubspot and other digital marketing tools
• Manage the company's social media strategy on Facebook, Instagram, Youtube, Twitter, TikTok, etc.
• Implement paid social media advertising
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns
• Decide on appropriate placement of ads and what content will reach customers
• Research advertising trends, competitors’ pricing, and products
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic and Google Analytics
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Collaborate with other team members for strategic communications, creative services, social media and digital media planning and execution in support of marketing objectives.
• Execute keen attention to detail to identify inconsistencies and inaccuracies
• Processes and files invoices properly and accurately
• Other duties may be assigned

Qualifications

• 3-5 years of experience in developing and implementing digital marketing strategies
• Strong proficiency in Google Analytics and Google Ads,
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
• Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses’ success
• Critical thinker and problem-solver
• Strong analytical skills
• Experience in agency relationships and management
• Highly creative yet process-driven and relies on data to make decisions
• Strong project management skills and experience working in a deadline driven work environment
• Proven experience evaluating and negotiating media placements
• Team player
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies
• Compliance is a condition of employment and is considered an element of job performance
• Maintain HIPAA confidentiality
• Positive attitude and desire to work as a team player, yet also able to work independently and with limited supervision at times
• Must be team oriented and willing to adapt to change.
• Must have a valid driver’s license (Motor Vehicle Report will be performed on final candidate).

Physical Requirements/Working Conditions

Working Conditions:

This position works in an office environment, greeting all customers and visitors that come into the building. There may be times when you may need to go out into the service or warehouse area and will be required to wear appropriate safety equipment (IE- Safety glasses or side shields). May, on a continuous basis, sit at a desk for a long period of time; answer telephone, transfer calls to the correct destination and write or use a keyboard to communicate through email. Must be able to walk, bend, and lift up to 20 lbs. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Why Work for Altorfer?

At Altorfer, our iron is just the beginning. Our people make our company successful, and we would not be who we are without them. As a third generation, family-owned company created in 1957, we bring our values into how we do business. Everyone from technicians, sales representatives, administrative professionals, or somewhere in between is part of the “A-Team” and is critical to our success. Here at Altorfer, we have over 35 locations and 1300 employees with long tenure for you to learn from. We have a collaborative, family valued culture, with a great reputation in the industry. A company that offers competitive pay, excellent benefits, and a remarkable team of people to work with.