Growth-Driven Digital Marketing & Brand Manager

Global Ordnance, LLC

Sarasota (FL)

On-site

USD 70,000 - 120,000

Full time

2 days ago

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Benefits offered by this job

Company-paid health & dental

Bonus programs

Retirement plans

Job summary

Global Ordnance LLC is seeking a Digital Marketing Manager to lead and optimize our digital marketing strategy while guiding the creation and management of branded assets across the organization. This hands-on role combines performance marketing with graphic design and brand stewardship to drive customer acquisition, engagement, and revenue growth.

The ideal candidate has 5+ years in digital marketing, strong analytics, and proficiency with Adobe Creative Cloud and CMS platforms.

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field and 5+ years of relevant professional experience.
Demonstrated experience developing and executing digital marketing campaigns with measurable business results.
Experience establishing KPIs, analyzing marketing performance data, and using insights to drive decision-making and optimization.
Strong understanding of digital marketing disciplines including SEO, paid advertising, email marketing, social media marketing, website analytics, and campaign measurement.
Experience managing corporate LinkedIn pages, content strategies, and audience engagement.
Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
Strong graphic design skills with demonstrated experience creating both print and digital marketing materials.
Experience designing trade show graphics, booth displays, brochures, presentations, advertisements, and other branded marketing collateral.
Strong understanding of branding, typography, layout, visual hierarchy, and design best practices.
Experience working with content management systems and website platforms; BigCommerce experience is a plus.
Strong project management, organizational, and communication skills.
Ability to manage multiple projects, deadlines, vendors, and priorities simultaneously.
Defense, firearms, manufacturing, outdoor sporting goods, or other regulated-industry experience is preferred.
Ability to work independently, take ownership, adapt quickly, and perform effectively in a fast-paced environment.

Responsibilities

Develop and execute digital marketing strategies that support customer acquisition, brand awareness, lead generation, engagement, and revenue growth.
Drive digital marketing performance across paid search, paid social, email marketing, LinkedIn, organic search, retargeting, and other digital channels.
Monitor and report on key marketing KPIs, including website traffic, conversions, engagement, lead generation, return on ad spend, and campaign effectiveness.
Analyze website and campaign performance to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to leadership.
Monitor digital marketing budgets and evaluate campaign ROI.
Develop strategies to improve website performance, SEO, customer experience, and digital engagement.
Conduct competitive and market analysis to identify emerging trends and growth opportunities.
Coordinate the company’s social media presence, including content planning, publishing, audience engagement, advertising support, and performance reporting.