Digital Marketing Specialist Search

TAPCO (Traffic and Parking Control Co., LLC); Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid holidays

Paid vacation

Parental leave

401K match

Insurance coverage

Company events

Safety committee

Job summary

TAPCO (Traffic and Parking Control Co., LLC) in Milwaukee, WI, is seeking a Digital Marketing Specialist focused on Search & Paid Media to support demand generation and business growth. Reporting to the Sr.

Digital Marketing Manager, you will drive paid search, SEO, and other web-based marketing strategies while collaborating with internal teams and external partners. Ideal candidates will have hands-on experience with Google Ads and a data-driven mindset, with the ability to adapt to evolving

Responsibilities

• Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
• Manage, implement and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
• Implement and support organic SEO strategies to improve search visibility, qualified organic website traffic, and lead generation.
• Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
• Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI-powered search experiences, and evolving advertising platforms.
• Collaborate with internal teams and external partners to support website, paid media and other digital marketing consolidations and enhancements.
• Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
• Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
• Assist with data source integrations and support standards for data governance, tracking, and compliance.
• Support the digital marketing team by executing other miscellaneous tasks as needed.Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it…
• Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities

Job description

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Digital Marketing Specialist - Search & Paid Media at TAPCO: Reporting to the Sr. Digital Marketing Manager, this position is responsible for supporting and executing digital marketing initiatives that drive demand generation and business growth. The primary focus of this role is search marketing, including paid search advertising (Google Ads, Microsoft Ads) and search engine optimization (SEO), while also supporting broader paid media efforts such as social, display, and remarketing campaigns. The ideal candidate has strong hands-on experience with Google Ads, a data-driven mindset, and the ability to adapt to evolving digital marketing channels, including emerging AI-powered search and advertising platforms.

Responsibilities

• Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
• Manage, implement and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
• Implement and support organic SEO strategies to improve search visibility, qualified organic website traffic, and lead generation.
• Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
• Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI-powered search experiences, and evolving advertising platforms.
• Collaborate with internal teams and external partners to support website, paid media and other digital marketing consolidations and enhancements.
• Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
• Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
• Assist with data source integrations and support standards for data governance, tracking, and compliance.
• Support the digital marketing team by executing other miscellaneous tasks as needed.Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it…

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities