Growth-Driven Digital Marketing Specialist

Massanutten Resort; Bloomer Spring (VA); On-site; USD 50,000 - 80,000; Full time

Job summary

Massanutten Resort is seeking a Digital Marketing Specialist in Virginia to enhance their digital marketing initiatives. The successful candidate will focus on campaign execution, SEO monitoring, and analytics across various subsidiaries. Ideal applicants should have 2-4 years of experience in digital marketing, proficiency in Google Ads, and strong analytical skills. Familiarity with CMS and data visualization tools is highly valued. This position offers a dynamic work environment with occasional flexibility for events and deadlines.

Qualifications

• 2-4 years of experience in digital marketing, paid media, or SEO.
• Hands-on experience with Google Ads and Meta Ads campaign setup.
• Strong knowledge of traffic/conversion reporting using Google Analytics.

Responsibilities

• Support execution and optimization of digital marketing efforts.
• Assist with campaign builds and landing page creation.
• Report on performance and analytics to drive growth.

Skills

Digital marketing experience

Google Ads setup and monitoring

Google Analytics (GA4)

CMS familiarity

Excel and PowerPoint

Canva or similar tools

Project management skills

Tools

Google Analytics

Google Ads

Canva

Data visualization tools

Job description

Massanutten Resort is seeking a Digital Marketing Specialist in Virginia to enhance their digital marketing initiatives. The successful candidate will focus on campaign execution, SEO monitoring, and analytics across various subsidiaries. Ideal applicants should have 2-4 years of experience in digital marketing, proficiency in Google Ads, and strong analytical skills. Familiarity with CMS and data visualization tools is highly valued. This position offers a dynamic work environment with occasional flexibility for events and deadlines.