Digital Marketing Specialist

Massanutten Resort; Bloomer Spring (VA); On-site; USD 50,000 - 80,000; Full time

Job summary

Massanutten Resort is seeking a Digital Marketing Specialist in Virginia to enhance their digital marketing initiatives. The successful candidate will focus on campaign execution, SEO monitoring, and analytics across various subsidiaries. Ideal applicants should have 2-4 years of experience in digital marketing, proficiency in Google Ads, and strong analytical skills. Familiarity with CMS and data visualization tools is highly valued. This position offers a dynamic work environment with occasional flexibility for events and deadlines.

Qualifications

• 2-4 years of experience in digital marketing, paid media, or SEO.
• Hands-on experience with Google Ads and Meta Ads campaign setup.
• Strong knowledge of traffic/conversion reporting using Google Analytics.

Responsibilities

• Support execution and optimization of digital marketing efforts.
• Assist with campaign builds and landing page creation.
• Report on performance and analytics to drive growth.

Skills

Digital marketing experience

Google Ads setup and monitoring

Google Analytics (GA4)

CMS familiarity

Excel and PowerPoint

Canva or similar tools

Project management skills

Tools

Google Analytics

Google Ads

Canva

Data visualization tools

Job description

Massanutten Resort
Mc Gaheysville, VA 22840, USA

Description

Job Summary

The Digital Marketing Specialist supports the execution, optimization, and reporting of Massanutten Resort’s digital marketing efforts. This role assists with campaign builds, landing page creation, SEO monitoring, and performance reporting across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and other subsidiaries of Great Eastern Resort Corporation. The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and revenue growth. The ideal candidate is detail-oriented, analytical, and eager to stay current with digital marketing tools and trends.

Required

• 2–4 years of experience in digital marketing, paid media, or SEO
• Hands‑on experience with Google Ads and Meta Ads campaign setup and monitoring
• Strong working knowledge of Google Analytics (GA4), UTMs, and traffic/conversion reporting
• Familiarity with website content management systems (CMS) and landing page testing tools
• Ability to compile and present campaign performance data using Excel and PowerPoint
• Experience working with Canva or other creative design tool to generate Ad content at scale
• Strong organizational and project management skills

Preferred

• Agency experience
• Hospitality, resort, or travel industry marketing experience
• Experience with A/B testing and landing page optimization
• Knowledge of CRM-integrated digital campaigns and email retargeting
• Familiarity with data visualization tools (Google Data Studio/Looker, Tableau, or Power BI)
• Experience working with external vendors or digital agencies

Typical Schedule

• Days: Monday – Friday, with occasional evenings or weekends as needed
• Hours: 9:00am – 5:00pm, with flexibility for campaign deadlines and events

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.