Growth-Driven Digital Marketing Manager (SEO & AI Ads)

Productboard; San Francisco (CA); Hybrid; USD 127,000 - 169,000; Full time

Benefits offered by this job

Competitive compensation

Stock options

401k

Flexible PTO

Commuter Benefits

Wellness program

Hybrid schedule

Catered lunches

Gym and wellness membership

Mental wellness program

Job summary

Productboard seeks a hands-on Digital Marketing Manager to plan, build, and optimize SEO, AEO/GEO, and paid media for Productboard Spark. You’ll own outcomes directly in platforms, not via agencies, and report to the Director of Demand Generation.

The role requires data-driven decision making, a fast-learning, highly organized mindset, and collaboration across teams. Expect a hybrid schedule with competitive benefits.

Qualifications

• 3–5+ years in a digital marketing function within the B2B tech space with hands-on execution experience

Responsibilities

• Plan, launch, and manage SEO and paid media end-to-end in platforms.
• Own AEO/GEO optimization across web properties for AI-powered search.
• Build AI-powered workflows to automate reporting, content briefs, and campaigns.
• Track timelines and deliverables, prioritizing projects against business objectives.
• Share campaign updates and performance digests with stakeholders.
• Create documentation for digital processes, including AI workflows and prompts.
• Govern proper use of internal digital and AI tools and permissions.
• Edit ad copy for length and editorial requirements; ensure AI/answer-engine discoverability.
• Directly implement SEO, PPC, and AEO/GEO recommendations; builder role, not agency.
• Manage vendor relationships and explore new opportunities for experimentation and beta participation.
• Manage and optimize paid media budgets to drive performance outcomes.

Skills

Digital marketing

B2B tech

Paid media

SEO

AEO/GEO

AI workflows

Communication

Hypothesis-driven

CRO experimentation

Data-driven decisions

Tools

Google Analytics

Looker

Amplitude

Google Tag Manager

Figma

GTM

ChatGPT

Job description

Productboard seeks a hands-on Digital Marketing Manager to plan, build, and optimize SEO, AEO/GEO, and paid media for Productboard Spark. You’ll own outcomes directly in platforms, not via agencies, and report to the Director of Demand Generation.

The role requires data-driven decision making, a fast-learning, highly organized mindset, and collaboration across teams. Expect a hybrid schedule with competitive benefits.