Growth-Driven Digital Marketing Manager (B2B Services)

Lighting Maintenance Inc; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Lighting Maintenance Inc. (LMI) seeks a hands-on Marketing & Digital Optimization Manager to lead the next phase of our digital presence and marketing strategy.

This role is designed for a marketer who can connect creative execution with measurable business outcomes—strengthening our website, expanding organic search visibility, managing paid campaigns, building content, growing social media, improving lead capture, and giving leadership clear visibility into marketing performance.

Qualifications

• 5+ years of progressive experience in digital marketing, demand generation, marketing operations, growth marketing, or a related discipline.
• Experience managing or optimizing company websites and digital conversion paths.
• Strong working knowledge of SEO, keyword strategy, on-page optimization, local search, and organic content development.

Responsibilities

• Own website strategy and optimization including structure, pages, CTAs, forms, and conversion paths.
• Create and update customer-focused website copy, case studies, and landing pages.
• Develop and execute SEO strategy to improve rankings and local search visibility.
• Plan and optimize PPC and paid media campaigns across Google Ads, LinkedIn, Meta, and other B2B channels.
• Build dashboards and recurring reports to explain performance and ROI to leadership.

Skills

Digital marketing

Demand generation

Marketing operations

Growth marketing

Analytics

Tools

HubSpot

WordPress

Canva

Adobe

Looker Studio

SEMrush

Ahrefs

Moz

Job description

Lighting Maintenance Inc. (LMI) seeks a hands-on Marketing & Digital Optimization Manager to lead the next phase of our digital presence and marketing strategy.

This role is designed for a marketer who can connect creative execution with measurable business outcomes—strengthening our website, expanding organic search visibility, managing paid campaigns, building content, growing social media, improving lead capture, and giving leadership clear visibility into marketing performance.