Growth-Driven Creative Strategy Director

Pique; Los Angeles (CA); On-site; USD 160,000 - 240,000; Full time

Job summary

Pique is seeking a Director of Creative Strategy to own what we put in front of new customers. You will define the concept roadmap, lead designers and editors, and bridge customer insight to hook and landing pages.

You will stay hands‑on, write briefs, review cuts, and judge results by CAC impact. You will collaborate with the founder, CEO and senior leadership, setting quarterly priorities, directing the creative team, and guarding brand integrity across channels.

Qualifications

• Portfolio of performance creative that won at scale with data behind it and the insight that made it win.
• 8+ years in performance creative or creative strategy, including leading a team, ideally in‑house at a high‑growth DTC or premium brand.
• An integral role on a team that scaled a brand's paid creative.
• Deep fluency in Meta, TikTok and YouTube creative: hooks, formats, pacing and proof that converts.
• Fluent in the numbers: hook rate, hold, CVR, CPA, blended CAC, LTV, in Ads Manager and analytics tools like Motion.
• Ability to explain why something works, not just that it did.
• Track record of hiring and developing creative talent who get faster and better under you.
• Supplements, wellness, beauty or other claims‑sensitive experience is a strong plus.
• High ownership, prioritization, fast execution and genuine interest in wellness, nutrition, beauty or longevity.
• Ability to receive and deliver radical candor.
• Enthusiasm for shaping a motivated, talented, truth‑seeking team culture with a commitment to growth.

Responsibilities

• Own creative strategy for Meta, TikTok and emerging channels with a prioritized concept roadmap by product, audience and funnel stage.
• Turn performance data, customer reviews and research into clear hypotheses, angles and hooks.
• Set quarterly priorities with growth and leadership and allocate the team's capacity to high‑return concepts.
• Partner with growth and media buying on structured tests with clear hypotheses and fast cuts.
• Own the creative scorecard and report wins, learnings and pivots to leadership.
• Keep a living library of what works for our customer and why.
• Keep every concept unmistakably Pique: premium, evidence‑led and true to our Eastern wellness roots.
• Partner with product and regulatory to keep claims accurate and align message, offer and landing page.

Skills

Performance creative

Creative strategy

Direct response

Team leadership

In‑house brand

Meta/TikTok/YouTube

Analytics/Ads Manager

Brand voice & storytelling

Tools

Motion

Job description

Pique is seeking a Director of Creative Strategy to own what we put in front of new customers. You will define the concept roadmap, lead designers and editors, and bridge customer insight to hook and landing pages.

You will stay hands‑on, write briefs, review cuts, and judge results by CAC impact. You will collaborate with the founder, CEO and senior leadership, setting quarterly priorities, directing the creative team, and guarding brand integrity across channels.