Growth-Driven CMO for B2B SaaS Scale-Up

Residex®; United States; On-site; USD 200,000 - 260,000; Full time

Job summary

Residex® is seeking a VP/SVP of Marketing to lead our marketing organization through a rapid growth phase. This executive role demands a proven leader with deep B2B SaaS experience who can scale operations, build brand recognition, and drive demand generation across North American and European markets.

The ideal candidate will mentor a diverse team, manage complex vendor relationships, own the marketing budget, and partner with the CEO on thought leadership, PR, and go-to-market strategy to

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• MBA or Master’s degree strongly preferred.

Responsibilities

• Develop and execute comprehensive marketing strategy aligned with aggressive growth targets and international expansion goals.
• Build and scale marketing organization to support 40%+ annual growth trajectory.
• Partner closely with CEO to establish thought leadership platform and executive brand presence.
• Drive brand strategy and positioning for established B2B markets while expanding into new European territories.
• Own marketing budget responsibility and ROI accountability across all channels and initiatives.
• Build, lead, mentor, and scale a dynamic marketing team across multiple functions and geographies.
• Manage relationships with PR agencies, event management companies, digital marketing firms, and brand consultancies.
• Establish vendor selection criteria, performance metrics, and cost optimization strategies.
• Build internal capabilities while strategically leveraging external expertise for specialized functions.
• Elevate company brand recognition and market positioning in competitive B2B SaaS landscape.
• Develop CEO persona and thought leadership strategy to establish market authority.
• Create and execute comprehensive brand identity initiatives across all touchpoints.
• Drive PR strategy and media relations to build industry credibility and market presence.
• Own end-to-end demand generation strategy across digital, social, events, partnership, and international channels.
• Optimize marketing funnel performance and conversion rates throughout customer journey.
• Drive customer acquisition cost (CAC) optimization while maintaining quality and growth velocity.
• Develop account-based marketing (ABM) strategies for enterprise customer segments.
• Oversee customer events, industry conferences, and partner marketing initiatives.
• Develop executive networking strategy and VIP customer engagement programs.
• Manage trade show presence and strategic event investments across North American and European markets.
• Build strategic partnership marketing programs to accelerate growth and market penetration.

Skills

B2B SaaS Marketing

Executive Leadership

Demand Generation

Brand Strategy

ABM

Marketing Automation

Budget Management

Team Leadership

Analytics & Data-driven

Education

MBA or Master’s degree

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Residex® is seeking a VP/SVP of Marketing to lead our marketing organization through a rapid growth phase. This executive role demands a proven leader with deep B2B SaaS experience who can scale operations, build brand recognition, and drive demand generation across North American and European markets.

The ideal candidate will mentor a diverse team, manage complex vendor relationships, own the marketing budget, and partner with the CEO on thought leadership, PR, and go-to-market strategy to