Growth Director, Home Health Partnerships

Pennant Group; Concord (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) match

Critical illness benefit

Paid time off

Employee assistance program

Job summary

Muir Home Health in the East Bay, California, is seeking an ambitious Director of Business Development to lead marketing efforts, grow referral sources, and negotiate service contracts with payers.

You will manage the marketing team, drive market assessments, and partner with leadership to shape strategic plans while ensuring compliant, high-quality service.

Bachelor’s degree and 3+ years in home health marketing with at least 1 year leading teams are preferred; driver’s license is required.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field preferred, but not required.
• 3+ years of experience in home health marketing.
• 1+ year of experience in marketing leadership.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

Responsibilities

• Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensure maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Work with the Director of Patient Care Services to establish marketing techniques for specialty Clinical Programs.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer, and payer and patient perceptions of Muir Home Health as a high-quality service.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Muir Home Health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Monitor and report cost effectiveness of marketing efforts.

Skills

Communication skills

Negotiation skills

Public relations skills

Education

Bachelor's degree in marketing or related field

Job description

Muir Home Health in the East Bay, California, is seeking an ambitious Director of Business Development to lead marketing efforts, grow referral sources, and negotiate service contracts with payers.

You will manage the marketing team, drive market assessments, and partner with leadership to shape strategic plans while ensuring compliant, high-quality service.

Bachelor’s degree and 3+ years in home health marketing with at least 1 year leading teams are preferred; driver’s license is required.