Director of Business Development

Muir Home Health; Concord (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) match

Critical illness benefit

Paid time off

Employee assistance program

Job summary

Muir Home Health in the East Bay, California, is seeking an ambitious Director of Business Development to lead marketing efforts, grow referral sources, and negotiate service contracts with payers.

You will manage the marketing team, drive market assessments, and partner with leadership to shape strategic plans while ensuring compliant, high-quality service.

Bachelor’s degree and 3+ years in home health marketing with at least 1 year leading teams are preferred; driver’s license is required.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field preferred, but not required.
• 3+ years of experience in home health marketing.
• 1+ year of experience in marketing leadership.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

Responsibilities

• Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensure maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Work with the Director of Patient Care Services to establish marketing techniques for specialty Clinical Programs.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer, and payer and patient perceptions of Muir Home Health as a high-quality service.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Muir Home Health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Monitor and report cost effectiveness of marketing efforts.

Skills

Communication skills

Negotiation skills

Public relations skills

Education

Bachelor's degree in marketing or related field

Job description

At Muir Home Health, we believe that home healthcare is more than just a service - it’s a commitment to enhancing the quality of life of every individual we serve. Nestled in the heart of the vibrant East Bay area of California, we are on a mission to revolutionize the way home health is perceived and delivered. Muir Home Health is growing and looking for an ambitious and strategic Director of Business Development to join our team!

BENEFITS

• Competitive compensation
• Health, dental, vision, life, and disability insurance
• 401(k) plan with generous company match
• Critical illness benefit
• Paid time off
• Employee assistance program
• Pay Range: $120,000 - $150,000 annually

JOB SUMMARY

The Director of Business Development is responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES AND RESPONSIBILITY

• Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensure maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Work with the Director of Patient Care Services to establish marketing techniques for specialty Clinical Programs.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer, and payer and patient perceptions of Muir Home Health as a high-quality service.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Muir Home Health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Monitor and report cost effectiveness of marketing efforts.

JOB REQUIREMENTS

• Bachelor’s degree in marketing, business administration, or related field preferred, but not required.
• 3+ years of experience in home health marketing.
• 1+ year of experience in marketing leadership.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

WHY MUIR HOME HEALTH?

Muir Home Health is part of the Cornerstone Group with about 75 home health and hospice agencies throughout the country. While we are part of a large family, we operate as a local team. We understand we are nothing without great employees! It is through our team’s dedication to deliver life changing service that we become the "provider of choice" in the community that we serve. Join a culture of high performers who are on a mission to create the best Home Health agency in the East Bay!

What makes us unique?

At Muir Home Health, we foster an environment where clinicians and staff members have an unprecedented level of freedom to create and implement the programs that will best serve their patients and communities. We operate with the Core Values of CAPLICO in mind:

• Celebration
• Accountability
• Passion for Learning
• Love One Another
• Intelligent Risk Taking
• Customer Second Ownership

Muir Home Health is an Equal Opportunity Employer.

We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

We believe that home healthcare is more than just a service - it’s a commitment to enhancing the quality of life of every individual we serve. Nestled in the heart of the vibrant East Bay area of California, we are on a mission to revolutionize the way home healthcare is perceived and delivered.