Growth Director, Admissions & Market Development

WP Engine, Inc.; Youngstown (OH); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Tuition assistance

Well-being programs

Professional development

Job summary

Mercy Health Rehabilitation Hospital in Youngstown, OH, is seeking a Director of Business Development to lead strategic marketing, admissions growth, and referral development. This full-time role directs the Clinical Liaison and Admissions teams and develops data-driven plans to increase census and expand market presence.

The candidate will oversee market analytics, collaborate with physicians and payers, and design annual marketing strategies aligned with hospital goals.

Qualifications

• Bachelor's degree in Business, Marketing, or Clinical discipline required; MBA preferred.
• Minimum five years of healthcare management experience preferred.
• Valid driver's license and clean driving record required.

Responsibilities

• Develop and implement a comprehensive business plan to grow census and payer mix.
• Provide leadership and oversight to Clinical Liaison and Admissions teams.
• Maintain a database system for market analytics, including demand, utilization trends, referral patterns, and competitor analysis.
• Ensure patient referrals are clinically appropriate and support families in admission decisions.
• Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
• Collaborate with managed care organizations, physicians, and internal leaders to develop joint business plans, feasibility studies, and new service line strategies.
• Serve as a liaison with referral sources, case managers, and managed care providers to drive revenue while maintaining a focus on quality care.
• Perform other duties as assigned.

Skills

Healthcare business development

Leadership

Data analytics

External engagement

Education

Bachelor's degree in Business, Marketing, or Clinical discipline

MBA preferred

Job description

Mercy Health Rehabilitation Hospital in Youngstown, OH, is seeking a Director of Business Development to lead strategic marketing, admissions growth, and referral development. This full-time role directs the Clinical Liaison and Admissions teams and develops data-driven plans to increase census and expand market presence.

The candidate will oversee market analytics, collaborate with physicians and payers, and design annual marketing strategies aligned with hospital goals.