Growth - Digital Marketing (Enterprise)

OpenAI; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

OpenAI's ChatGPT growth team seeks a B2B Enterprise Paid Marketing leader to build and scale global demand generation across Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. You will define channel strategy for complex enterprise buying journeys and align paid media with ABM programs.

Collaborating with Sales, GTM, field marketing, and product teams, you'll drive pipeline, revenue, and the precision of attribution, balancing rigorous measurement with fast experimentation

Job description

About the Team

ChatGPT’s growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs.

In this role, you will:

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
• Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays.
• Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution.