Growth - Digital Marketing (Business)

OpenAI; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

OpenAI is hiring a B2B Paid Marketing leader to own and scale global acquisition across Paid Search, Paid Social, Programmatic, Affiliate, and other channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth.

You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and

Qualifications

• 8+ years in B2B growth and performance marketing.
• 6+ years leading paid marketing across channels.
• Proven ability to scale programs and drive qualified demand.
• Experience with self-serve, product-led and sales-assisted journeys.
• Strong analytical, measurement, and attribution skills.
• Experience partnering with Sales, GTM, product marketing, lifecycle, and marketing operations.

Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences.
• Build programs for self-serve, product-led, and sales-assisted motions across segments.
• Partner with Sales and GTM to align campaigns with revenue priorities and launches.
• Optimize full-funnel performance from demand capture to expansion and long-term value.
• Develop B2B audience, offer, and messaging strategies for various company sizes and industries.
• Create feedback loops with Sales and Marketing Operations to improve performance.
• Drive experimentation and incrementality measurement, translating results into scalable playbooks.
• Develop AI-enabled creative, targeting, reporting, and optimization workflows.

Skills

B2B growth

Demand generation

Performance marketing

Paid channels

Forecasting

Budgeting

Analytics

Stakeholder management

Tools

CRM systems

Marketing automation

BI tools

Attribution tools

Job description

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth.

You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value.

In this role, you will:

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.

• Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.

• Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.

• Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.

• Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.

• Create strong feedback loops with Sales and Marketing Operations, using lead quality, account engagement, pipeline progression, and customer insights to improve performance.

• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.

• Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.

You might thrive in this role if you:

• 8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high- growth technology or subscription businesses.

• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.

• A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.

• Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.

• Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.

• Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.

• Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.

• Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.

• Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s affirmative Action and Equal Employment Opportunity Policy Statement

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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