Senior Director, Demand Generation (Remote)

Experian; Northern (KY); Hybrid; USD 181,000 - 326,000; Full time

Benefits offered by this job

Great compensation package

Bonus plan

Medical, dental, vision

Job summary

Experian is hiring a Senior Director of Demand Generation (Remote) to lead cross-channel demand generation for Experian Insurance. You will manage a team, pilot new channels, and partner with analytics and product teams to drive measurable growth.

The role requires 10+ years in performance marketing, vendor management, and experience scaling channels. You will oversee budget allocation, develop test-and-learn strategies, and coordinate with cross-functional partners while enabling scalable,

Qualifications

• 10+ years of experience in performance marketing or growth.
• Experience managing vendor relationships.
• Experience launching and scaling new channels.
• Knowledge of personal lines insurance industry and competitive landscape.
• Demonstrated analytical and project management skills.
• Minor travel required.

Responsibilities

• Evaluate and pilot new acquisition channels with channel owners.
• Design test-and-learn frameworks for exploratory channels.
• Build channel plans, success criteria, and scale/kill recommendations.
• Create documentation and enablement materials for pilots.
• Manage a large marketing portfolio across channels and partners driving to Experian Insurance.
• Improve execution standards across marketing teams and channels.
• Set budget direction, pacing, and diagnostics.
• Standardize processes and operating rhythms across channels.
• Partner with analytics to improve targeting, segmentation, and lead scoring.
• Translate funnel insights into actionable recommendations.
• Forecast demand and plan scenarios across channels to inform growth strategy.

Skills

Performance Marketing

Vendor Relationships

Channel Launches

Insurance Knowledge

Analytical Skills

Project Management

Travel Willingness

Job description

Senior Director, Demand Generation (Remote)

• Full-time
• Employee Status: Regular
• Role Type: Roam
• Job Posting - Salary Range: $181,317 - $326,371
• Department: Marketing and Communications
• Flexible Time Off: 20 Days
• Schedule: Full Time
• Shift: Day Shift
• Compensation: USD 176036 - USD 316865 - yearly

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include:

• Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
• Design structured test-and-learn frameworks for exploratory channels
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
• Build documentation, plans, and enablement materials to grow successful pilots
• Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
• Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
• Set direction on budget allocation, pacing frameworks, and performance diagnostics
• Standardize processes and operating rhythms across channels
• Analytics, Targeting & Decision Support Enablement
  • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
  • Promote optimization of decision systems, including routing and bidding logic
  • Translate funnel and cohort insights into relevant recommendations
  • Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
• Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
• Ensure insights from pilots are embedded into ongoing execution
• Combine cross-channel insights to inform and prioritize growth investment

• 10+ years of experience in performance marketing or growth
• Experience managing vendor relationships
• Experience launching and scaling new channels
• Knowledge of personal lines insurance industry and competitive landscape
• Demonstrated analytical and project management skills
• Minor travel required
• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affiniteous Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.