Growth & CRO Lead: AI-Driven Funnel Optimizer

Upside.Digital; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Upside.Digital is seeking a senior, hands-on CRO and growth lead to own conversion optimisation across our portfolio of brands. You will design experiments, analyse funnels, and turn insights into actionable improvements that lift revenue and profitability.

You'll work with developers, designers, and media specialists to implement data-driven ideas, set up GA4/GTM tracking, and continuously optimise landing pages, forms, and campaigns in a fast-paced environment.

Qualifications

• 5+ years in CRO, experimentation or growth optimisation.
• Strong hands‑on GA4 experience.
• Google Tag Manager experience.
• Significant A/B testing experience.
• Experience with Convert, VWO, Optimizely or similar.
• Strong understanding of experiment design and statistical significance.
• Experience analysing high‑volume digital funnels.
• Strong UX and conversion fundamentals.
• Ability to turn data into actionable ideas.
• Experience working directly with developers and designers.
• Strong commercial mindset.

Responsibilities

• Analyse funnels and user behaviour.
• Identify conversion bottlenecks.
• Build testing hypotheses.
• Set up and manage A/B tests.
• Configure GA4, GTM and conversion tracking.
• Analyse experiment results.
• Optimise landing pages, forms, quizzes and advertorials.
• Investigate site speed and UX issues.
• Turn data into recommendations we can actually implement.

Skills

CRO & growth

GA4

Google Tag Manager

A/B testing

Experiment design

Funnel analysis

UX fundamentals

Data storytelling

Dev & Design collaboration

Commercial mindset

Tools

Convert

VWO

Optimizely

Job description

Upside.Digital is seeking a senior, hands-on CRO and growth lead to own conversion optimisation across our portfolio of brands. You will design experiments, analyse funnels, and turn insights into actionable improvements that lift revenue and profitability.

You'll work with developers, designers, and media specialists to implement data-driven ideas, set up GA4/GTM tracking, and continuously optimise landing pages, forms, and campaigns in a fast-paced environment.