Growth Marketing Manager

Clients Blackbox, Inc.; Washington (District of Columbia); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Paid Time Off (Vacation, Sick & Public Holidays)

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client accounts and drive campaign performance. This role requires expertise in Meta advertising, managing multiple accounts, and executing successful lead generation strategies.

The ideal candidate has over 5 years of experience in paid media, strong communication skills, and comfort with client accountability. Benefits include paid time off, work from home options, and a performance bonus.

Qualifications

• 5+ years of experience in paid media, specifically Meta advertising.
• Experience managing multiple client accounts simultaneously.
• Strong copywriting skills with ability to write compelling ad copy.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own client accounts and serve as the primary point of contact.
• Run bi-weekly client calls to review performance and discuss strategy.
• Build, launch, and optimize Meta advertising campaigns.
• Write ad copy and develop creative strategies.

Skills

Paid media management

Meta advertising

Copywriting

Client relationship management

Tools

Meta Ads Manager

Zapier

Calendly

Job description

Overview

Clients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our video sales letter methodology has generated substantial AUM pipeline for financial advisors across the country. We operate with a performance-first mindset, delivering qualified appointments at target costs with show rates and close rates that make the math work for our clients. We are experiencing a period of growth and are seeking a Senior Paid Media Strategist (aka Growth Marketing Manager) who owns client accounts end to end.

The Opportunity

This is not an execution-only role. You will own a portfolio of client accounts, run bi-weekly calls, manage campaign performance, write ad copy, and serve as the primary point of contact for your clients. You are the strategist and the doer. If you prefer to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you. You will report to the Associate Director of Operations and have direct responsibility for client retention and results.

Role And Responsibilities

• Client Ownership
  • Own client accounts and serve as the primary point of contact
  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
  • Send bi-weekly performance reports 24 hours before scheduled calls
  • Build trust and relationships that drive renewals and referrals
• Paid Media Execution
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
  • Manage campaign budgets, audience targeting, bid strategies, and creative testing
  • Monitor daily performance and make adjustments to hit cost per appointment targets
  • Troubleshoot underperforming campaigns and develop intervention strategies
• Copy and Creative Strategy
  • Write ad copy and video sales letter scripts for financial services audiences
  • Develop hooks, angles, and messaging variations for testing
  • Collaborate with video editors on creative production
  • Use AI tools to accelerate copywriting while maintaining quality
• Technical Setup
  • Set up tracking, pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead routing
  • Troubleshoot technical issues between ad platforms and client systems

Requirements

Required Experience

• 5+ years of experience in paid media, specifically Meta advertising
• Experience managing multiple client accounts simultaneously
• Proven track record of hitting performance targets and retaining clients
• Strong copywriting skills with ability to write compelling ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience

Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.

Skills and Attributes

You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility.

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus