Content Marketing Manager

CLEAResult; United States; Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision Insurance

401(k) with company match

Paid vacation, sick, personal leave

Paid Volunteer Time

Employee Recognition Program

Employee Assistance Program

Access to on-demand training

Descrizione del lavoro

CLEAResult is seeking a Growth Marketing Content Lead to own strategy, writing, and quality across blogs, thought leadership, case studies, ABM/ABS campaigns, and scripts for podcasts and videos.

The role is hands-on and strategic, with a focus on repurposing content and ensuring AI-friendly discovery. Strong SEO, content management, and collaboration with sales are essential.

Competenze

• 5+ years of B2B content marketing or copywriting experience.
• Portfolio of published B2B writing, including long-form or pillar asset.
• Experience interviewing SMEs and translating technical detail into clear copy.
• Familiarity with SEO and adapting to AI discovery changes.
• Familiarity with GEO/AI-visibility practices a plus.
• Ability to build a content repurposing system across formats.
• Experience editing AI-assisted content at scale with brand voice.
• Ability to collaborate with sales-facing stakeholders on content.

Mansioni

• Plan and write blog content, thought leadership, and case studies for demand-gen.
• Write scripts and outlines for podcasts, webinars, and short-form video.
• Repurpose pillar content into multiple formats (blogs, social, emails).
• Partner with Growth Marketing Managers on account-specific content.
• Create battlecards and email nurture sequences for sales.
• Own editorial quality and consistency of written outputs.
• Apply GEO best practices with the Digital Marketing Manager.
• Maintain a content calendar aligned with campaigns.
• Hand off assets to Brand Manager for organic social posting.

Conoscenze

B2B content marketing

Copywriting

Interviewing SMEs

SEO familiarity

AI tooling knowledge

Content repurposing

Collaboration with Sales

French language (plus)

Energy/utility knowledge (plus)

Strumenti

Content management system

Marketing automation platform

SEO analytics tools

Analytics tooling

Claude AI tooling

Descrizione del lavoro

At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. We do that by creating a people-first culture built on trust, accountability, and transparency; where every employee – regardless of position, role, or identity is treated with respect and given an equal chance to thrive.

Additionally, you will enjoy:

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career

Job Description

Owns the strategy, writing, and quality of Growth Marketing's content across formats, including blog posts, thought leadership, case studies, ABM/ABS campaign content, and scripts for podcasts, webinars, and short‑form video. This includes making sure that content is structured for both human readers and AI/generative‑engine discovery (GEO). This is a hands‑on writing role as well as a strategy role.

Key Responsibilities

• Plan and write blog content, thought leadership, and case studies supporting demand‑gen and ABM/ABS campaigns.
• Write scripts and outlines for podcasts, webinars, and short‑form video, partnering with designers on production.
• Systematically repurpose pillar content (a webinar, a case study) into blog posts, social copy, email nurture content, and sales one‑pagers, rather than writing each format from scratch.
• Partner with the Growth Marketing Managers on account‑specific content for ABM/ABS target‑utility campaigns.
• Build sales‑facing content beyond campaigns: battlecards, objection‑handling one‑pagers, and email nurture sequences handed to sales and account management.
• Own editorial quality and consistency for Growth Marketing's written output.
• Apply GEO (generative engine optimization) best practices to all content, partnering with the Digital Marketing Manager on the company's broader AI‑visibility strategy.
• Own and maintain a content calendar aligned to campaign priorities, and partner with Digital Marketing on tracking which content drives engagement and pipeline.
• Hand off finished scripts and long‑form assets to the Brand Manager for organic social posting and community engagement.

Qualifications

• 5+ years of B2B content marketing or copywriting experience.
• Portfolio of published B2B writing, including at least one long‑form or pillar asset.
• Experience interviewing subject‑matter experts and turning technical detail into clear, credible copy.
• Familiarity with SEO and demonstrated ability to adapt quickly as search and AI discovery change.
• Familiarity with GEO or AI‑visibility practices a plus.
• Experience building a repurposing system rather than writing every format from scratch.
• Comfort directing and editing AI‑assisted content production at scale while protecting quality and brand voice.
• Comfort partnering directly with sales‑facing stakeholders on account‑specific content.
• French‑language capability a plus.
• Utility or energy‑industry knowledge a plus.

Tools and Systems

Experience working in a content management system, a marketing automation platform, and SEO and analytics tooling. Specific platforms matter less than fluency, and we expect you to pick ours up quickly. Familiarity with Claude or comparable AI tooling for research, drafting, and repurposing.

Process Requirements

• Resume.
• Portfolio link or three writing samples, at least one of them long‑form.
• One example of a single piece of content you repurposed across three or more formats.

DOT Requirements

If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Compensation Range

Currency

Type

Salary

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Applicants must be authorized to work in the country where the position is located without the need for employer sponsorship or support. Successful hires must pass pre‑employment checks.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees.Employment decisions are based upon job‑related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.

The above job description and job requirements are not intended to be all inclusive.CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.