Growth Content Lead (SEO)

Valur; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote roles

Growth opportunities

Stock options

Competitive compensation

Job summary

Valur is seeking a Growth Content Lead to own organic growth end-to-end, transforming tax and trust expertise into content that ranks, converts, and builds authority. This is a full-stack, hands-on role at a fast-moving startup with direct impact on growth metrics.

You will own technical and on-page SEO, guide outlines for webinars and video, manage contractors, track performance, and partner with Growth and Product to align content with lead generation and client journeys.

Qualifications

• 4+ years in SEO, content strategy, or content marketing, with demonstrable technical SEO depth (not just writing).
• Experience at both an agency and in-house at a startup, owning organic as a channel with accountability.
• Proven ability to diagnose and fix content issues - cannibalization, keyword mapping, content consolidation, refresh strategy - with real results.

Responsibilities

• Own technical and on-page SEO across Valur's content properties: diagnose cannibalization, keyword mapping, content gaps, and decay, and build the plan to fix them.
• Prioritize the queries each page should win and make the call on each piece of content: rewrite, shorten, consolidate, expand, or re-optimize around those target keywords.
• Develop outlines, briefs, and topic strategy for webinars and video; direct contractors and designers to build decks and cut video into snippets for SEO and social
• Manage internal experts and contractors to a clear quality bar, executing directly where that's needed
• Track organic performance and report on what's working, feeding insights back into the content roadmap
• Partner with Growth and Product to make sure content supports lead generation and the advisor and client journey

Skills

SEO Diagnostician

Channel Owner

Strategic Orchestrator

Startup mentality

Teacher's Instinct

Tools

Ahrefs

SEMrush

Moz

Google Search Console

WordPress

Webflow

Job description

About this role:

We're hiring a Growth Content Lead to own organic growth end-to-end at Valur - strategy through execution. You'll be the person who turns our deep tax and trust expertise into content that ranks, converts, and builds authority, and who keeps the technical machine underneath it healthy. This is a full-stack, hands-on role at a fast-moving startup: no layers, no committees, and a direct line from your work to our growth numbers.

The background that fits this role best: you learned SEO fast at an agency, then went in-house at one or more startups where you owned organic as a channel and lived with your numbers. If that's your career arc, this posting will read like your resume.

Key Responsibilities:

• Own technical and on-page SEO across Valur's content properties: diagnose cannibalization, keyword mapping, content gaps, and decay, and build the plan to fix them


• Prioritize the queries each page should win and make the call on each piece of content: rewrite, shorten, consolidate, expand, or re-optimize around those target keywords.


• Develop outlines, briefs, and topic strategy for webinars and video; direct contractors and designers to build decks and cut video into snippets for SEO and social


• Manage internal experts and contractors to a clear quality bar, executing directly where that's needed


• Track organic performance and report on what's working, feeding insights back into the content roadmap


• Partner with Growth and Product to make sure content supports lead generation and the advisor and client journey

Key Traits:

• SEO Diagnostician: You see a content property and immediately spot what's cannibalizing, what's decaying, and what to prioritize. You build plans, not just observations.


• Channel Owner: You've been on the hook for a number at a startup - organic traffic, pipeline, or revenue - not just deliverables. You've sat in the growth standup and defended your roadmap.


• Strategic Orchestrator: You know which work to do yourself and which to push to contractors, and you can manage that production without dropping the quality bar.Range Across Formats:** Comfortable moving from a keyword-mapping spreadsheet to a webinar outline to a backlink pitch.


• Startup Mentality: Energized by fast-paced environments, thrive on ambiguity, and getting your hands dirty.


• Teacher's Instinct: You can take dense, technical subject matter and make it land for a real audience.

Qualifications:

• 4+ years in SEO, content strategy, or content marketing, with demonstrable technical SEO depth (not just writing).


• Experience at both an agency and in-house at a startup. The profile that's worked for us: agency reps early - you've seen dozens of sites and problems, then startup ownership - you ran organic as a channel with full accountability. Strong candidates with an equivalent arc are welcome to apply.


• Proven ability to diagnose and fix content issues - cannibalization, keyword mapping, content consolidation, refresh strategy - with real results to point to.


• Hands‑on proficiency with SEO tooling (Ahrefs, SEMrush, Moz, Google Search Console) and CMS platforms (WordPress, Webflow).


• Experience developing content beyond the blog - webinars, video, lead magnets, free tools - and directing contractors or designers to produce it.


• A track record building backlinks through creating the right content and content partnerships through outreach and collaboration.


• Strong editorial judgment and the ability to translate complex financial or technical concepts into clear, compelling content.A note on fit: this likely isn't the right role if your SEO experience is mostly at large companies where you owned one slice of a bigger program, or if you've worked exclusively as a freelancer. Tthe role needs someone who's been embedded in a startup team and owned the whole channel.Bonus: familiarity with financial services, wealth management, or an audience of advisors and high-net-worth clients.

What We Offer:

• An opportunity to play a critical role in a rapidly growing company.


• A collaborative and supportive team environment.


• Remote roles and lots of growth.


• Competitive salary + stock options.

About the Company:

At Valur, we are on a mission to democratize tax strategies that have traditionally been reserved for the ultra-wealthy. Similar to how Roman Health and Hims revolutionized access to healthcare, we are building the system to streamline complex tax planning tools - making them smart, simple, and accessible to everyone.

We started by simplifying the creation and management of irrevocable trusts, and today, we offer a full suite of solutions to address capital gains, income, and estate and gift tax obligations. Our proprietary platform delivers real-time tools and education, enabling individuals and their advisors to evaluate, select, and implement best-in-class tax mitigation strategies - from trust-based solutions to investments in solar energy partnerships.

The proof is in the results: We have scaled quickly to 7-figures of annual revenue with 15 team members, and have partnerships with some of the top investment advisory firms in the business. Given that traction, we have raised money from a group of top early-stage investors, including Vibe Capital, Box Group, Canaan Partners, BasisSet, and notable angels. As demand accelerates, we are expanding our team to help more individuals preserve and grow their wealth.

Our Values:

• Customer Centricity: Our job is to be our customer's best partner.


• Ownership: Everyone here is an owner. We identify problems and solve them.


• Growth: We’re never satisfied; we aim to be better every day.


• Urgency: We prioritize the highest-impact work and solve it now.