We need a Marketing Coordinator who, plot twist, actually likes people .

Slovenskylaw; Roanoke (VA); Hybrid; USD 45,000 - 48,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA options

401(k)

Job summary

Slovensky Divorce & Family Law is seeking a Marketing & SEO Lead to own online presence, oversee SEO, and coordinate campaigns from WordPress to vendors. You will manage DA/Backlinks, optimize attorney profiles, and drive lead generation while maintaining a humane, client-centered approach.

This hybrid role requires a knack for data and collaborative work with referral partners in Virginia. You will oversee AI-assisted SEO, drip campaigns, social content, and recruitment drives, reporting

Qualifications

• Bachelor's in Marketing, Communications, or related field.
• 2–5 years in marketing with SEO, content, and campaigns.
• Experience coordinating vendors and managing projects.
• Familiarity with marketing automation, CRM, and social platforms.
• Ability to own SEO processes and measure results.

Responsibilities

• Own the firm’s online presence and outcomes across channels.
• Oversee SEO implementation and monitor performance.
• Maintain Google Business Profile and improve first impressions.
• Refine website structure and attorney profiles for conversion.
• Coordinate directory listings and backlinks to boost credibility.
• Lead AI/SEO strategy to stay visible as search evolves.
• Manage drip campaigns and marketing automations.
• Coordinate video marketing and social media content.
• Run recruitment campaigns on Facebook to attract talent.
• Support PR campaigns and press releases when relevant.
• Oversee WordPress and technical vendors; ensure deliverables.
• Monitor site updates and optimization; provide data-driven insights.
• Develop relationships with local referral partners.
• Handle client check-ins to maintain a human connection.

Skills

SEO

WordPress

Analytics

Vendor management

Social media

Content marketing

Marketing automation

CRM

AI tools

Education

Bachelor's in Marketing/Communications

Tools

Google Analytics

CRM systems

Job description

Welcome Home

Let us guess how your last few years have gone.

You are the reliable one. The person who just handles it. So everything lands on your desk: the email, the dashboard, the last-minute post, the thing nobody else wanted to own. You do it well. And the reward for doing it well is more of it.

Nobody asks your opinion. Nobody ever shows you whether any of it worked. And the work itself is selling something you do not really care about, in a place that calls itself a family right up until it is time to talk about pay or growth.

We are not going to do that to you.

Slovensky Divorce & Family Law exists to help good people tackle hard things. Our clients come to us during a divorce, a custody fight, the unraveling of a family. It is, for many of them, the worst stretch of their lives. Our entire mission is to be the most effective, best prepared family law advocates in Virginia, so that when someone is scared and overwhelmed, they land with a steady, capable team instead of a stranger who treats them like a case number.

Your job is to make sure the people who need that help can find us, and that the partners who send them our way feel genuinely valued. That is the work. It is marketing, and it is also a quiet form of helping.

If you have been waiting for a role where your skills connect to a real human outcome, pull up a chair.

Who You Are (The Real Version)

• You are the one who naturally organizes the group chat, color-codes the spreadsheet nobody asked you to color-code, and feels a small, private joy when a process finally runs clean.


• You are not scared of the technical side. An SEO dashboard, a WordPress backend, a vendor who is behind schedule: you would rather own it than avoid it.


• You like being the person who connects the dots between the data, the campaign, and the vendor, and you sleep better as the owner than as a bystander.


• You are warm in person. You remember people's kids' names. You are the human a nervous referral partner actually wants to hear from.


• You like data, but not for the dashboard's sake. You like it because it tells you whether the thing you made helped anyone.


• You would rather have a clear framework and a real process than a blank page and a shrug. Give you the why and a finish line, and you will sprint.


• You finish what you start. Half-done projects haunt you a little.


• You have quietly outgrown your current role and you are ready for a place that grows with you instead of capping you.

What You'll Actually Do

You will be the internal owner of how this firm shows up in the world. Not the person who files tickets and waits for someone else to decide. The person who owns the outcome and makes all the moving parts work together.

Own how people find us

• Run our SEO from the inside: oversee implementation, monitor what is working, and catch the quiet problems (keyword cannibalization, pages competing with each other, rankings slipping) before they cost us clients.


• Keep our Google Business Profile active and sharp. For a lot of scared people Googling at midnight, that is their first impression of us.


• Tighten our website structure and attorney profile pages so the right person lands on the right page.


• Manage our directory presence (Justia and the rest) and our backlink efforts so our credibility shows up where it counts.


• Put our AI/SEO (AIEO) strategy to work so we stay visible as search itself changes.


• Manage our drip campaigns and marketing automations so nobody who reaches out slips through the cracks.


• Coordinate video marketing that puts a calm, human face on a scary process.


• Drive our social media content execution and help build lead magnets worth downloading.


• Run our hiring and recruitment campaigns on Facebook (yes, you will help us find more good people too).


• Support PR campaigns and press releases when we have something worth saying.


• Be the steady point of contact for our WordPress and technical support vendors, and supervise the content vendors who execute, so the outside specialists actually deliver.


• Monitor site updates and optimization so nothing silently breaks.


• Tell us the truth, with data, about whether each effort is helping or hurting our rankings and visibility. You are the early warning system.


• Build relationships with local referral businesses and support our referral development.


• Handle friendly client check-in calls when needed, the kind that remind someone they are a person to us, not a case file.

Run the campaigns that nurture and convert

Quarterback the tech and the vendors

Keep the relationships warm

The through-line: you follow our established SEO and content frameworks, lean on AI tools to move faster, and own the result. Every ranking you protect and every campaign you run ends the same place: a frightened person finds a better-prepared advocate.

Who You Are NOT

This is a small, close team. One wrong fit is felt by everyone, so let us be honest about the deal-breakers.

• You are not a gossip. Other people's hard moments are not your entertainment, and neither are your coworkers'.


• You do not lead with ego. You can take feedback without it ruining your week.


• That's not my job is not in your vocabulary. (Neither is martyrdom, to be clear. We are talking basic team spirit, not unpaid heroics.)


• You do not need someone hovering to do good work, and you do not disappear when things get quiet.


• You do not treat people, clients or partners or teammates, like numbers. We chose this field specifically because we do not.


• You are trusted, not micromanaged. Tell us the goal is clear and we will get out of your way on the how.


• Your work is visible. We will show you, with actual numbers, how your campaigns turn into clients we get to help. No more shouting into the void.


• We invest in where you are going. Quarterly professional development meetings, continuing education, professional association dues, and internal training.


• A team that has your back. We encourage growth inside and outside the office and never view clients as just another number. Same energy for staff.


• Benefits that take you seriously: medical, dental, and vision insurance, HSA and FSA options, life and disability coverage, 401(k), paid holidays, and real paid time off.


• Location:this is a hybrid position where you will need to be in theRoanoke, Virginia office once a month to make content.


• Schedule: Full-time


• Compensation: $45,000-48,000


• What you bring: A bachelor's in Marketing, Communications, or something close (or equivalent experience that proves it); 2 to 5 years in marketing with real exposure to SEO, content, and campaign execution; comfort owning the SEO fundamentals (Google Business Profile, on-page structure, directory and backlink work, and reading analytics to spot what is climbing and what is tanking); experience coordinating vendors and keeping projects on track; familiarity with marketing automation or drip tools, a CRM, and the major social platforms; and a friendly, professional way with people on the phone and in person. Bonus points if you have used ChatGPT or other AI tools to speed up content and SEO work, and the idea of AIEO excites you instead of scaring you.

Why You'll Love Us

The Practical Stuff

Don't Overthink It

If you read the Welcome Home part and felt your shoulders drop a little, that is your answer.

No cover-letter gymnastics required. No mysterious test project. Just tell us, in whatever form feels like you, who you are and why this firm's mission lands for you, and send it our way.

We can't wait to meet you.