Growth Associate - X (Twitter)

Sei Foundation; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Sei Development Foundation in New York City is seeking a Growth Associate, X (Twitter) to shape Sei's identity and drive brand storytelling across major platforms. You will craft campaigns, grow engagement, and collaborate with partners to tell compelling blockchain narratives in a fast-moving crypto landscape.

Ideal candidates bring platform storytelling expertise, strong creative instincts, and solid project management, with fluency in English and a passion for blockchain.

Qualifications

• Proven ability to create impactful content across X/Twitter, Instagram, TikTok, Discord, and LinkedIn.
• Strong creative instincts for crafting taglines, narratives, and visuals.
• Excellent project management and multitasking to handle multiple campaigns.

Responsibilities

• Lead content strategy and execution across social platforms.
• Collaborate with influencers, developers, and community leaders for authentic campaigns.
• Develop strategic brand campaigns preserving Sei's tone and style.

Skills

Platform & Content Expertise

Creative & Strategic Skills

Project Management

English Communication

Crypto Passion & Knowledge

Content Strategy

Tools

Figma

Canva

Job description

GROWTH ASSOCIATE, X (TWITTER)

Shape Sei's Global Brand Identity

New York City On-Site Full-Time Growth

Build the Narrative for the First Parallelized Layer 1 Blockchain

About Sei

Sei is the first parallelized layer 1 blockchain, setting a new standard in blockchain performance and scalability. By rewriting the most widely adopted execution environment in Web3, Sei enables apps to benefit from both the performance of Web2 and the decentralization and sovereignty of Web3. As an organization dedicated to advancing blockchain technology, Sei Development Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.

• Layer 1 First Parallelized Blockchain
• Web2 + Web3 Performance meets Decentralization
• New Standard Redefining Scalability

About the Role

As Growth Associate, X (Twitter) at Sei Development Foundation, you will spearhead the development of Sei's identity across global platforms. You will craft innovative campaigns, foster community engagement, and expand our reach by bringing compelling stories to life. Collaborating with our team and partners, you'll drive Sei's narrative, leveraging creativity, strategic thinking, and a passion for blockchain technology to make Sei the most talked-about Layer 1 in crypto.

Key Responsibilities

• Content Strategy & Execution
  • Lead the development and execution of storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord
  • Stay ahead of trends, technologies, and crypto narratives to deliver innovative and engaging content
• Community & Creator Collaboration
  • Collaborate with influencers, developers, and community leaders to create authentic, engaging video content, memes, and campaigns
• Brand Campaign Development
  • Develop strategic frameworks and creative copy for brand and product campaigns, maintaining Sei's distinctive tone and style
• Cross-Functional Partnership
  • Partner with internal teams to align campaign objectives, manage distribution strategies, and deliver results
  • Create and optimize standard operating procedures (SOPs) for seamless cross-functional collaboration, resolving challenges efficiently
• Go-to-Market Innovation
  • Supercharge go-to-market (GTM) strategies for new initiatives with fresh and impactful media activations

What We're Looking For

• Platform & Content Expertise
  • Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms
  • A deep understanding of meme culture and how it intersects with crypto trends and storytelling
• Creative & Strategic Skills
  • Strong creative instincts with an ability to craft taglines, narratives, and visually engaging content
  • Owner mentality, coupled with framework-driven strategic thinking
• Project Management
  • Exceptional project management and multitasking skills to juggle multiple campaigns simultaneously
• Design & Tools
  • Proficiency in design tools like Figma and Canva for creating visual content
• Communication
  • Excellent written and verbal communication skills in English
• Adaptability & Problem-Solving
  • Problem-solving mindset with the flexibility to adapt to the dynamic crypto landscape
• Crypto Passion & Knowledge
  • A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology

Nice to Haves

• Experience working at a large blockchain foundation or Traditional Finance institution
• Prior success building narratives for a Layer 1 blockchain, or large scale DeFi project
• Strong connections with influencers and creators in the crypto space

Position Details

• Focus AreaSocial media growth & brand storytelling
• Primary PlatformsX (Twitter), Instagram, TikTok, Discord, LinkedIn
• LocationNew York City
• Work ModelOn-Site
• Employment TypeFull-Time
• DepartmentGrowth

Why Join Sei?

• Revolutionary Technology Work on the first parallelized Layer 1 blockchain that's setting new standards in performance and scalability
• Shape Global Brand Identity Lead Sei's narrative and brand strategy across the most influential platforms in crypto
• High-Impact Role Your campaigns will directly influence Sei's adoption and position in the competitive Layer 1 landscape
• Creative Freedom Bring your creative vision to life with autonomy to experiment, innovate, and push boundaries
• Crypto Ecosystem Access Collaborate with top influencers, developers, and community leaders in the crypto space
• NYC Hub Be part of the vibrant New York City crypto and tech community

Tech stack

• Canva
• figma
• User Growth