Digital Marketing Manager

Populus Financial Group; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Populus Financial Group is seeking a Digital Marketing Manager to lead paid media strategy across search, social, display, and programmatic channels. You will manage end-to-end campaigns, optimize for CPA/ROAS, and collaborate with analytics to refine measurement and attribution.

The role emphasizes hands-on campaign execution combined with strategic planning, requiring strong communication with marketing and executives, and staying ahead of AI-powered bidding and new platform capabilities.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field required.
• Proven experience in digital marketing or paid media management with multi-channel campaigns at scale.
• Expert-level proficiency in Google Ads (Search, Display, YouTube, Performance Max).
• Strong knowledge of Meta Ads Manager; experience with TikTok Ads, Microsoft Advertising, affiliate platforms, or DSPs preferred.
• Google Ads Certification strongly preferred.
• Solid understanding of digital marketing measurement including tracking, attribution, and GA4.
• Experience with A/B testing methodologies and conversion rate optimization.
• Excellent communication skills with the ability to present performance to technical and non-technical stakeholders.

Responsibilities

• Develop and execute paid media strategies across search, paid social, display, affiliate, and programmatic channels to drive acquisition and revenue.
• Own end-to-end campaign management: planning, launch, optimization, and reporting for all paid channels.
• Monitor and optimize bids, budgets, audiences, creatives, and landing pages to improve CPA, ROAS, and CVR.
• Collaborate with analytics to ensure proper tracking and measurement frameworks are in place.
• Lead A/B and multivariate testing to improve performance and knowledge base.
• Manage relationships with platform reps and agencies to leverage opportunities and align with goals.
• Coordinate with creative teams to brief and optimize assets for campaign objectives and compliance.
• Stay current with industry trends and AI-powered bidding/tools for paid media.

Skills

Digital marketing

Paid media

Data analytics

Communication

A/B testing

GA4 knowledge

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Tools

Google Ads

Meta Ads Manager

Microsoft Advertising

CJ Affiliate

Impact Radius

Programmatic DSPs

Job description

The Digital Marketing Manager will run paid media strategy, campaign execution, and measurement across the digital marketing team’s growing portfolio of brands. This is a highly visible role for a results-driven media practitioner who thrives at the intersection of performance marketing, data, and cross-channel campaign management.

The Digital Marketing Manager drives measurable business growth by leveraging deep expertise in paid search, paid social, display, and programmatic advertising. This role combines hands-on campaign management with strategic thinking to optimize media spend, improve conversion rates, and deliver scalable customer acquisition across all digital channels.

Reporting to the Director of Performance Marketing, the Digital Marketing Manager will play a critical role in planning, executing, and continuously improving digital marketing campaigns while serving as a subject matter expert in paid media strategy and campaign operations.

Major Responsibilities

• Develop and execute comprehensive paid media strategies across search (Google, Bing), paid social (Meta, TikTok), display, affiliate, and programmatic channels to drive customer acquisition and revenue growth.
• Own end-to-end campaign management including planning, launch, optimization, and reporting for all paid digital channels, ensuring campaigns are delivered on time, on budget, and against KPI targets.
• Continuously monitor and optimize campaign performance — including bids, budgets, audiences, creatives, and landing pages — to improve CPA, ROAS, CVR, and other key performance metrics.
• Partner closely with the analytics team to ensure proper conversion tracking, attribution, and measurement frameworks are in place to accurately assess campaign effectiveness and inform media mix decisions.
• Lead A/B and multivariate testing initiatives across ad copy, creatives, audiences, and landing page experiences to systematically improve performance and build institutional knowledge.
• Manage relationships with media platform representatives (Google, Meta, etc.) and external agencies or vendors to leverage platform beta opportunities, negotiate value, and ensure alignment with business goals.
• Collaborate with creative, brand, and content teams to brief, develop, and optimize ad creative assets that resonate with target audiences, align with campaign objectives, and meet product and legal requirements.
• Stay ahead of industry trends, platform algorithm changes, and emerging paid media capabilities — including AI-powered bidding and audience tools — and evaluate their applicability to our campaigns.
• Deep expertise in paid media platforms (Google Ads, Meta Ads Manager, Microsoft Advertising) with a strong track record of managing large-scale, high-performance campaigns.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
• Results-oriented with a demonstrated ability to manage budgets efficiently, improve cost-per-acquisition, and scale campaigns profitably.
• Excellent communication skills including the ability to present complex performance data and strategic recommendations to both marketing and executive audiences.
• AI fluency with the ability to leverage AI-powered bidding, creative, and audience tools within paid media platforms to drive incremental performance gains.
• Proactive and self-motivated with the ability to manage multiple campaigns and priorities simultaneously in a fast-paced, deadline-driven environment.

Interactions

Direct Report Title

Number

• N/A

Indirect Report Title

Number

• N/A

Other Internal/External Interactions

• N/A

Minimum Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field required.
• Proven experience in digital marketing or paid media management role, with a strong track record of managing multi-channel paid campaigns at scale and delivering measurable results required.
• Expert-level proficiency in Google Ads (Search, Display, YouTube, Performance Max) required.
• Strong working knowledge of Meta Ads Manager (Facebook/Instagram) preferred; experience with TikTok Ads, Microsoft Advertising, affiliate platforms (Impact, CJ, Rakuten), or programmatic DSPs preferred.
• Google Ads Certification is strongly preferred.
• Solid understanding of digital marketing measurement including conversion tracking, attribution modeling, pixel implementation, and marketing analytics platforms (e.g., GA4) required.
• Experience with A/B testing methodologies and conversion rate optimization preferred.
• Excellent communication skills with the ability to present campaign performance and strategic recommendations to both technical and non-technical stakeholders required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

While performing the duties of this position, the incumbent is occasionally required to stand, walk, use the hands and fingers, handle or feel objects, reach with arms and hands, climb; and may occasionally lift and/or move up to 30 pounds. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.

Position Type/Expected Hours of Work

This is a full-time position, days and hours of work are Monday through Friday, 8:0 a.m. to 5:0 p.m. CT. This position might require after hours and weekend work.

Travel

N/A

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.

EEO Statement

Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.