Growth and Performance Marketing Manager

Wannamaker Management Corporation; El Paso (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Wannamaker Management Corporation is seeking a Growth & Performance Marketing Manager to lead paid media across multiple legal brands and markets. The role combines strategic thinking with hands-on campaign execution in English and Spanish, focusing on lead generation and conversion optimization.

You will manage budgets, test new channels, and collaborate with creative and legal teams to drive measurable growth and ROI for our legal brands.

Qualifications

• Fluency in English and Spanish.
• Proven growth/marketing experience in a law firm or legal services setting.
• Hands-on experience managing Meta Ads and Google Search campaigns.
• Experience handling sizeable paid advertising budgets with data-driven optimization.
• Familiarity with Google Local Services Ads.
• Knowledge of HubSpot or similar CRM platforms and lead attribution.
• Strong analytical, communication, problem-solving and PM skills.
• Ability to execute campaigns independently while collaborating across teams.

Responsibilities

• Develop and execute targeted advertising strategies across multiple legal brands, markets, and audiences.
• Personally manage and optimize campaigns on Meta, Google Search, and Local Services Ads.
• Test emerging platforms (e.g., TikTok) and other digital opportunities.
• Manage budgets, optimize spend, and maximize ROI.
• Collaborate with radio/TV partners to evaluate opportunities and measure impact.
• Turn marketing performance into business growth through qualified leads and conversions.
• Improve landing pages, forms, tracking, and attribution; use CRM to tie results to outcomes.
• Coordinate with agencies, freelancers, and internal teams; grow the Growth function as needed.

Skills

Bilingual English/Spanish

Law firm marketing

Meta Ads & Google Search

Paid media budgeting

Campaign optimization

Data-driven decisions

Cross-team collaboration

Tools

Meta Ads

Google Ads

Google Local Services Ads

HubSpot

Job description

We're Hiring: Growth & Performance Marketing Manager

Drive Growth. Create Impact. Make Every Campaign Count.

Are you a results-driven marketing professional who thrives on turning advertising investments into measurable business growth? Do you know how to build, launch, and optimize high-performing campaigns—not just oversee them?

At Wannamaker Management Corporation - a group of Law Firms, we're looking for a Growth & Performance Marketing Manager to help expand our reach, connect individuals and families with the legal representation they need, and drive sustainable growth across our legal brands.

This is an exciting opportunity for a bilingual marketing professional who combines strategic thinking with hands-on expertise in paid media, lead generation, and conversion optimization.

We're looking for someone who doesn't just develop marketing strategies—they bring them to life, measure results, and continuously improve performance.

What You'll Do

Own Paid Media Strategy & Execution

• Develop and execute targeted advertising strategies across multiple legal brands, markets, and audiences.
• Personally manage and optimize campaigns on Meta (Facebook and Instagram), Google Search, and Google Local Services Ads.
• Explore and test emerging advertising opportunities, including TikTok and other digital platforms.
• Manage advertising budgets, optimize spending, and maximize return on investment.
• Collaborate with radio and television partners to evaluate opportunities, negotiate placements, and measure campaign effectiveness.

Turn Marketing Performance Into Business Growth

• Drive qualified leads that convert into consultations and signed clients.
• Monitor campaign performance, lead quality, conversion rates, and customer acquisition costs.
• Partner with creative teams to develop compelling, culturally relevant advertising for English- and Spanish-speaking audiences.
• Improve landing pages, lead forms, call tracking, and campaign attribution.
• Use HubSpot or similar CRM platforms to connect marketing performance with business results.
• Continuously test, analyze, and refine campaigns to improve outcomes.
• Work closely with the Marketing Director, legal teams, and business leaders to align campaigns with organizational priorities.
• Collaborate with sales teams to identify conversion opportunities and improve lead quality.
• Coordinate with agencies, freelancers, and media partners while maintaining ownership of campaign performance.
• Identify opportunities to expand marketing capabilities and potentially help build a dedicated Growth team as the organization evolves.

What We're Looking For

Required Qualifications

• Professional fluency in English and Spanish.
• Previous marketing or growth experience within a law firm or legal services organization.
• Demonstrated hands-on expertise managing Meta Ads and Google Search campaigns.
• Experience managing substantial paid advertising budgets and optimizing performance using data.
• Knowledge of Google Local Services Ads or the ability to quickly learn platform requirements.
• Familiarity with HubSpot or similar CRM systems, conversion tracking, and lead attribution.
• Strong analytical, communication, problem-solving, and project management skills.
• Ability to independently execute campaigns while collaborating across multiple teams.

Preferred Qualifications

• Experience planning, negotiating, or evaluating radio and television advertising.
• Experience managing agencies, freelancers, or marketing teams.
• Experience developing growth strategies across multiple brands or geographic markets.

What Success Looks Like

• Evaluate existing advertising campaigns, tracking systems, and marketing performance.
• Establish clear performance benchmarks across brands and advertising channels.
• Identify and implement improvements to priority campaigns.
• Explore opportunities to expand lead generation through digital and traditional media.
• Build a structured approach to creative testing, campaign optimization, and future growth.

Why Join Our Team?

• Make a measurable impact: See how your campaigns contribute directly to organizational growth.
• Own your work: Take responsibility for strategy, execution, testing, and results.
• Work across multiple brands: Develop diverse campaigns targeting different markets and audiences.
• Grow professionally: Help shape the future of our performance marketing function.
• Contribute to a meaningful mission: Connect individuals and families with legal representation when they need it most.

Ready to Make an Impact?

If you're a bilingual marketing professional who loves data, creative experimentation, and building campaigns that deliver real results, we want to hear from you!

Wannamaker Management Corporation is an equal opportunity employer. We are committed to providing equal employment opportunities in accordance with applicable law.