Director of Growth Marketing

Wilshire Law Firm; Los Angeles (CA); On-site; USD 165,000 - 190,000; Full time

Benefits offered by this job

Paid time off and paid holidays

Opportunities for growth and advanced

Team outings and sponsored events

Employee referral bonus programs

Firm-paid Medical HMO with affordable…

Firm-paid Life and AD&D insurance

Low-cost Dental and Vision plans

401k

FSA (Flexible Spending Account)

EAP (Employee Assistance Program)

Pet Insurance

Job summary

Wilshire Law Firm, a distinguished, award-winning legal practice, seeks a Director of Growth to lead and scale high-intent acquisition across Google and Microsoft Ads. This hands-on leadership role owns CPL and ROI, partnering with executive leadership to define strategy, budget, and initiatives while overseeing campaign architecture, bidding, attribution, and testing across the full funnel.

You will guide messaging, collaborate with creative teams, and deliver clear reporting on spend, leads,

Qualifications

• 8+ years of hands-on Google Ads experience in lead generation or high-intent acquisition.
• Strong command of Search, Performance Max, YouTube, Display, and automated bidding (tCPA, tROAS).
• Experience managing meaningful monthly budgets with clear ROI accountability.
• Proficiency in GA4, GTM, and troubleshooting attribution/tracking discrepancies.
• Experience working in call-based or intake-driven environments where lead quality impacts revenue.
• Ability to operate independently in a fast-paced, high-ownership environment.
• Experience with advanced attribution models is a plus.

Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display.
• Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding, and negatives.
• Execute testing roadmaps on ad copy, bidding strategies, landing pages, and targeting.
• Monitor daily pacing, budget delivery, performance volatility, and resolve inefficiencies.
• Ensure accurate tracking and attribution across GA4, GTM, call tracking, and CRM.
• Collaborate with analytics and intake teams to troubleshoot lead flow and pixel issues.
• Analyze full-funnel performance and provide optimization recommendations.
• Guide messaging and assets with creative teams based on data and search intent.
• Deliver reporting on spend, leads, CPL, projections, and down-funnel insights to leadership.

Skills

Google Ads

Performance Max

YouTube Ads

Display Advertising

Bidding Strategies

ROI Accountability

Budget Management

Independent Work

Tools

GA4

Google Tag Manager

Call/Intake Tracking

Job description

Director of Growth Marketing

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

We are seeking a Director of Growth to lead and scale high-intent acquisition across Google and Microsoft Ads, driving efficient, measurable growth in leads and retained cases. This role owns CPL, cost-per-case, and overall marketing ROI.

You will partner with executive leadership to define strategy, allocate budget, and prioritize initiatives, while overseeing campaign architecture, bidding, attribution, and testing across the full funnel. This is a hands-on leadership role for someone who understands auction dynamics, values clean data, and is focused on driving results.

Accountable for

• Build, manage, andoptimizeGoogle Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance.
• Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management.
• Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains.
• Monitor daily pacing, budget delivery, and performance volatility, proactivelyidentifyingand resolving inefficiencies.
• Ensureaccuratetracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations.
• Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams.
• Analyze full-funnel performance fromclick call qualified retainedcase and provide actionable optimization recommendations.
• Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent.
• Deliver clearreporting on spend, leads, CPL, projections, and down-funnel insightstoleadership.

Qualifications

• 8+ years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
• Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA,tROAS, value-based bidding).
• Experience managing meaningful monthly budgets with clear ROI accountability.
• Proficiencyin GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies.
• Experience working in call-based or intake-driven environmentswhere leadquality materiallyimpactsrevenue.
• Ability tooperateindependently in a fast-paced, high-ownership environment.
• Experiencewith advanced attributionmodelsa plus.

Compensation

• $165,000 - $190,000 depending on experience

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Join Wilshire Law Firm

Los Angeles, Irvine, San Diego, Oakland, Sacramento