Growth Analytics & Performance Strategist

OpenKrill; United States; Remote; USD 85,000 - 125,000; Full time

Job summary

OpenKrill is seeking an internal growth and performance specialist who converts data, research, and client context into reliable analysis and actionable recommendations. You will own the analytical work, evidence, experimentation records, meeting prep, and execution support for the Client Success & Delivery Lead.

This role requires hands-on Google Ads and Meta Ads capability to support lead-generation accounts or cover gaps when a media buyer isn't assigned, while ensuring rigorous QA and clear

Qualifications

• Strong experience in paid media, growth marketing, performance analysis, digital strategy, or marketing operations.
• Ability to interpret data commercially and explain changes and next actions.
• Working knowledge of Google Ads, Meta Ads, GA4, GTM, CRM, marketing automation, Shopify or similar platforms.
• Recent hands-on experience managing and optimizing Google Ads and Meta Ads for lead generation.
• Ability to diagnose performance or tracking issues in unfamiliar accounts and implement controlled optimizations.
• Understanding of CRO, funnels, landing pages, and lifecycle marketing.
• Strong written and spoken English.

Responsibilities

• Review performance across paid media, websites, e-commerce, CRM, email, and SEO.
• Identify trends, anomalies, risks, and growth opportunities.
• Link channel metrics to revenue, CPA, ROAS, and retention.
• Deliver concise weekly/monthly summaries with findings vs assumptions.
• Research opportunities across acquisition, funnels, CRO, and automation.
• Provide evidence-based recommendations with impact, resources, and risks.
• Prioritize recommendations and avoid unapproved ideas.
• Flag tracking and data-quality gaps before conclusions.
• Create controlled experiments with hypothesis, owner, timeline, success criteria.
• Maintain logs of tests, opportunities, risks, and learnings.
• Support paid media coverage and cover gaps when needed.
• Prepare agendas and executive summaries for client meetings.
• Explain performance clearly to senior leadership.
• Coordinate with media buyers, analysts, designers, and developers.
• Verify inputs and evidence before client-facing work.
• Use AI for research and reporting with human verification.

Skills

Paid media

Growth marketing

Performance analysis

Digital strategy

Marketing operations

Data interpretation

English communication

Tools

Google Ads

Meta Ads

GA4

GTM

CRM

Marketing automation

Shopify

Job description

OpenKrill is seeking an internal growth and performance specialist who converts data, research, and client context into reliable analysis and actionable recommendations. You will own the analytical work, evidence, experimentation records, meeting prep, and execution support for the Client Success & Delivery Lead.

This role requires hands-on Google Ads and Meta Ads capability to support lead-generation accounts or cover gaps when a media buyer isn't assigned, while ensuring rigorous QA and clear