Growth Activation Manager: Mid-Market Demand Gen

Intuit; Sacramento (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit is seeking a senior marketer to own audience progression for QuickBooks Advanced, designing nurture and activation programs that move priority accounts toward SQLs and SQOs. You will translate demand into live programs across owned channels and lifecycle marketing, continuously optimizing based on performance.

You will partner with the Integrated Campaign Lead, PMM, and Craft/Channel teams to ensure a coherent audience experience and timely escalation of budget or strategy needs to keep

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context, with a track record of moving accounts through funnel stages.
• Comfort working with funnel and account-progression data to identify where movement is stalling and why.
• Ability to design and test programs independently and adjust based on results.
• Strong marketing-automation fluency (Marketo, Demandbase, or comparable platforms) and judgment on execution within a Campaign Lead's strategy.
• Clear written and verbal communication, able to flag a strategic risk to a Campaign Lead or Motion Lead concisely and with a recommendation attached.
• BA/BS in Marketing, Business, or related field.

Responsibilities

• Own account progression. Identify where priority prospects are stalling in the funnel and design plays, nurture, outbound, email, batch-and-blast to move them forward.
• Design and build activation programs. Translate demand into live programs across owned channels and lifecycle marketing.
• Optimize continuously based on live performance. Test, scale, or stop programs based on movement of accounts.
• Prevent program decay. Keep activation programs live and current as priorities shift.
• Partner cross-functionally within your lane with Integrated Campaign Lead, PMM, and Craft/Channel teams.
• Escalate resource, budget, and strategy questions to the Integrated Campaign Lead or Motion Lead promptly.

Skills

Lifecycle marketing

ABM programs

Funnel data analysis

Program design & testing

Marketing automation (Marketo/Demandba

Data-driven decision making

Clear communication

Education

BA/BS in Marketing/Business or related field

Tools

Marketo

Demandbase

Campaign management platforms

Job description

Intuit is seeking a senior marketer to own audience progression for QuickBooks Advanced, designing nurture and activation programs that move priority accounts toward SQLs and SQOs. You will translate demand into live programs across owned channels and lifecycle marketing, continuously optimizing based on performance.

You will partner with the Integrated Campaign Lead, PMM, and Craft/Channel teams to ensure a coherent audience experience and timely escalation of budget or strategy needs to keep