ABM Growth Manager: Mid‑Market Demand & Activation

Intuit, Inc.

United States

On-site

USD 155,000 - 209,000

Full time

7 days ago

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Job summary

Intuit, Inc. is seeking a results-driven Activation Marketing Manager to own audience progression for QuickBooks Advanced.

You will design, build, launch, and optimize nurture, outbound, email, and batch-and-blast programs to move priority accounts toward SQLs and SQOs. You will translate demand theses into live programs across owned channels, collaborate with PMM and Craft/Channel teams, and continuously optimize based on performance data while keeping activation programs current with shifting

Qualifications

Experience running lifecycle, nurture, or ABM programs in a B2B context.
Ability to analyze funnel/account-progression data and act on insights.
Ability to design and test programs independently and iterate based on results.
Strong marketing-automation fluency with Marketo and Demandbase.
Clear written and verbal communication with risk assessment and recommendations.
BA/BS in Marketing, Business, or related field.

Responsibilities

Own account progression and design plays to move priority prospects through the funnel.
Design and build activation programs across owned channels and lifecycle marketing.
Continuously optimize programs based on performance data.
Prevent program decay and keep activation efforts current as priorities shift.
Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams.
Escalate resource or strategy questions to leadership when needed.