Growth Activation Manager, Mid-Market ABM & Nurture

Intuit; Austin (TX); Hybrid; USD 155,000 - 209,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit in Austin, TX, seeks a role owning audience progression for QuickBooks Advanced—designing nurture, outbound, email, and batch-and-blast programs to move priority prospects toward SQLs/SQOs.

You will partner with the Integrated Campaign Lead, PMM, and Craft/Channel teams, translating demand into cohesive audience experiences while optimizing programs based on live performance. Base pay range shown reflects market in tech marketing roles.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context.
• Comfort working with funnel and account-progression data to identify movement bottlenecks.
• Ability to design and test programs independently and adjust based on results.

Responsibilities

• Own account progression and design plays to move priority prospects forward.
• Design and build activation programs across owned channels and lifecycle marketing.
• Continuously optimize based on performance data and escalate strategic questions as needed.
• Prevent program decay by keeping activation programs current with shifting priorities.
• Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams for execution.

Skills

Lifecycle marketing

ABM

Marketing automation

Data analysis

Campaign management

Communication

Education

BA/BS in Marketing or related field

Tools

Marketo

Demandbase

Job description

Intuit in Austin, TX, seeks a role owning audience progression for QuickBooks Advanced—designing nurture, outbound, email, and batch-and-blast programs to move priority prospects toward SQLs/SQOs.

You will partner with the Integrated Campaign Lead, PMM, and Craft/Channel teams, translating demand into cohesive audience experiences while optimizing programs based on live performance. Base pay range shown reflects market in tech marketing roles.