Mid-Market Growth Marketing Manager: Activation & Nurture

Intuit, Inc.; Austin (TX); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. in Austin seeks a role owning audience progression for QuickBooks Advanced: identifying where priority prospects stall in the funnel and designing plays to move them forward across nurture, outbound, email and batch-and-blast programs that turn campaign strategy into account movement.

You will work under the Integrated Campaign Lead, design activation programs, optimize continuously based on performance, and partner with PMM and Craft/Channel teams to keep programs current as

Qualifications

• B2B lifecycle or ABM programs experience.
• Ability to analyze funnel data to identify blockages.
• Strong marketing automation proficiency with execution discipline.

Responsibilities

• Own account progression and design plays to move prospects forward.
• Design and build activation programs across channels and lifecycle marketing.
• Optimize programs based on live performance and data.
• Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams.

Skills

Lifecycle campaigns

ABM/Marketing automation

Data-driven optimization

Communication

Education

BA/BS in Marketing or related field

Tools

Marketo

Demandbase

Job description

Intuit, Inc. in Austin seeks a role owning audience progression for QuickBooks Advanced: identifying where priority prospects stall in the funnel and designing plays to move them forward across nurture, outbound, email and batch-and-blast programs that turn campaign strategy into account movement.

You will work under the Integrated Campaign Lead, design activation programs, optimize continuously based on performance, and partner with PMM and Craft/Channel teams to keep programs current as