Group Vice President, Connections Strategy (CRM)

Publicis Groupe; New York (NY); Hybrid; USD 207,000 - 289,000; Full time

Job summary

Publicis Groupe is seeking a Group Vice President, Connections Strategist to join their Razorfish team. This role focuses on developing and executing innovative CRM strategies that drive meaningful customer engagement and business growth. The successful candidate will lead cross-functional teams, work with advanced data analytics, and cultivate relationships with senior client executives. This prestigious position requires over 15 years of experience in CRM and direct marketing, along with strong leadership and strategic insight.

Benefits

Paid Family Care

Monetary assistance for Adoption, Surrogacy, and Fertility

Tuition Assistance

Flexible working arrangements

Work Your World Program

Qualifications

• 15+ years in CRM or customer engagement strategy.
• Experience with addressable/owned channels.
• Ability to lead and build relationships with senior clients.

Responsibilities

• Define vision and success metrics for enterprise CRM programs.
• Cultivate relationships with client stakeholders.
• Drive program optimization through data-driven insights.

Skills

CRM

Direct Marketing

Consumer Engagement

Data-Driven Analysis

Leadership

Tools

Salesforce

Adobe

Braze

Epsilon

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Razorfish Strategy and Performance team is looking for a Group Vice President, Connections Strategist who brings expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle.

The successful candidate will have a deep and commanding knowledge of CRM. They must understand consumer behavior and context and can develop strategic communications and enhance CRM program capabilities.

In addition to owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).

Responsibilities

Strategic CRM Program Development & Execution

• Define the strategic vision, business goals, and success metrics for enterprise CRM programs to drive client growth and guide strategy development and execution.
• Create CRM strategies that sit at the intersection of Customer Engagement, Business, Technology, Big Data, and Content to strengthen customer relationships.
• Drive measurable business growth through integrated customer engagement strategies spanning both owned (email, SMS, app, web) and paid (social, programmatic, addressable) channels.
• Lead CRM strategy for new business pitches, collaborating across teams to deliver innovative, tailored proposals that meet client needs.

Client Leadership & Executive Collaboration

• Cultivate trusted, collaborative relationships with client stakeholders at all levels, especially C-level executives, acting as a strategic advisor.
• Understand client business models, strategic priorities, and industry dynamics to identify CRM opportunities aligned with growth.
• Proactively identify and steward incremental growth opportunities through forward-looking strategies and program recommendations.
• Translate strategy into executive-ready presentations, roadmaps, and business cases that resonate with client leadership.

Data-Driven Consumer & Market Insights

• Develop deep insights into consumer behavior by leveraging 0P, 1P, 2P and 3P data, research, and behavioral analytics.
• Lead the application of data and analytics for CRM program design, segmentation and audience strategy, journey development, personalization, and performance measurement.

Performance, Optimization & Experimentation

• Champion a test-and-learn culture, including structured A/B and multivariate testing, to drive continuous program optimization.
• Work with analytics to dictate propensity models for use in audience selection and decisioning
• Identify areas where AI can play a role in optimizing internal processes and external customer communications
• Establish and track business-level, consumer health, and journey, program and campaign KPIs, regularly communicating performance insights and strategic adjustments to both internal teams and clients.
• Lead measurement strategies to evaluate CRM program effectiveness and surface new levers for optimization and growth.

Cross-Functional Leadership & Collaboration

• Collaborate with creative, analytics, technology, product, and media teams to bring CRM strategies to life through seamless execution.
• Align strategies with martech capabilities, ensuring platforms and data pipelines support scalable, high-impact CRM experiences.
• Ensure alignment across channel tactics, messaging, frequency, and data-driven personalization.

Team Leadership & Thought Leadership

• Guide, mentor, and grow junior and mid-level strategists by providing direction, feedback, and career development support.
• Foster team engagement and motivation by identifying areas for individual and team growth within CRM.
• Represent the agency in thought leadership efforts—writing articles, speaking at industry events, contributing to marketing/demand generation efforts, and showcasing innovation in CRM.

Qualifications

• As a guide, 15+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM capabilities
• A proven leader and relationship builder who can provide both an authoritative presence and confident presentation style with executive-level clients
• Demonstrated ability to develop strategies that deliver on business KPIs / outcomes, sets vision and drives transformational change with the client in complex business and marketing environments
• Deep experience with all addressable/owned channels and programs including email, push, SMS, web, direct mail and integrating with media and social teams
• Experience working with Marketing, Product, Data & Analytics teams along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon, etc.
• Strong analytical and data-driven background with experience leading cross-functional, dynamic teams to analyze and optimize marketing programs
• Skilled with insight development from primary and secondary research as well as online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $207,670 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/30/2025.