Group Vice President, Connections Strategy (CRM)

Publicisgroupe; New York (NY); On-site; USD 207,000 - 289,000; Full time

Job summary

A leading company in the marketing sector seeks a Group Vice President, Connections Strategist. This role requires expertise in CRM and customer engagement strategies, developing innovative solutions to connect brands and consumers. You'll lead initiatives across diverse channels, leveraging data and analytics to drive client success and propel business growth. Ideal candidates will bring over 15 years of strategic experience and a collaborative spirit to foster relationships with key stakeholders.

Benefits

Paid Family Care for 12 weeks

Tuition Assistance

Flexible working arrangements

Employee Assistance Programs

Paid time off including Flexible Time off

Qualifications

• 15+ years in CRM, direct marketing, or customer engagement strategy.
• Experience in developing strategies that deliver business KPIs.
• Strong analytical background with experience in leading cross-functional teams.

Responsibilities

• Drive business growth for clients through CRM and integrated customer engagement.
• Define strategic vision and business goals for CRM programs.
• Lead data analytics for decision making and measuring CRM effectiveness.

Skills

CRM Strategy

Customer Engagement

Data Analytics

Relationship Building

Strategic Vision

Tools

Salesforce

Adobe

Epsilon

Job description

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Razorfish Strategy and Performance team is looking for a Group Vice President, Connections Strategist who brings expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle.

The successful candidate will have a deep and commanding knowledge of CRM. They must understand consumer behavior and context and can develop strategic communications and enhance CRM program capabilities.

In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).

Responsibilities

• Drive business growth for clients through CRM and integrated customer engagement
• Define a CRM program's strategic vision and business goals to guide strategy development and execution
• Create CRM strategies and models that increase our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content
• Understand our clients’ strategic priorities and challenges; identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
• Cultivate trusted and collaborative relationships with key client stakeholders, and regularly communicate insights and strategic recommendations to executive stakeholders
• Lead the use of data and analytics for decision making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research
• Develop a deep understanding of the clients’ category and unique business dynamics within the category
• Lead the strategy for new business pitches
• Contribute to Marketing and Demand Generation whether through writing thought leadership, supporting marketing events, speaking at industry events or other methods
• Manage, guide and mentor junior and mid-level strategists and ensure that teams are motivated by identifying opportunities to expand and grow

Qualifications

• As a guide, 15+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM capabilities
• A proven leader and relationship builder who can provide both an authoritative presence and confident presentation style with executive-level clients
• Demonstrated ability to develop strategies that deliver on business KPIs / outcomes, sets vision and drives transformational change with the client in complex business and marketing environments
• Deep experience with all addressable/owned channels and programs including email, push, SMS, web, direct mail and integrating with media and social teams
• Experience working with Marketing, Product, Data & Analytics teams along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon, etc.
• Strong analytical and data-driven background with experience leading cross-functional, dynamic teams to analyze and optimize marketing programs
• Skilled with insight development from primary and secondary research as well as online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $207,670 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/30/2025.