Group & School Tours Coordinator

Merlin; Auburn Hills (MI); On-site; USD 20,000 - 29,000; Full time

Job summary

LEGO Group is seeking a Schools and Group Coordinator to oversee all aspects of the group reservation process, assist guests from start to finish, and support marketing initiatives across events and promotions. You will develop relationships with schools and travel partners, manage bookings, and ensure seamless guest experiences at attractions.

The role requires strong communication skills, customer service experience, and proficiency with Microsoft Office.

Qualifications

• High school or GED required.
• College degree preferred.
• At least two years of customer service experience.
• Inbound call center experience helpful.
• Ability to multitask and manage multiple projects simultaneously.
• Strong written and oral communication skills.
• Proficiency with Microsoft Office (Word/Excel/Access).

Responsibilities

• Develop and cultivate business relationships within assigned markets.
• Solicit, negotiate, and book new and repeat business to maximize revenue.
• Meet volume and revenue budgets for channel focus areas.
• Assist with onsite coordination of events and activities.
• Submit weekly and monthly bookings and revenue reports to management.
• Maintain and update association listings, deadlines, and trade show dates.
• Drive incremental business to our site and focus on tour and travel groups.
• Coordinate sales calls and prepare collateral; present contracts to clients.
• Plan and execute event action plans with attraction operations; ensure successful events.

Skills

Customer service

Multitasking

Written and verbal communication

Education

High School diploma or GED

College degree preferred

Tools

Microsoft Office

Job description

LEGO Group is seeking a Schools and Group Coordinator to oversee all aspects of the group reservation process, assist guests from start to finish, and support marketing initiatives across events and promotions. You will develop relationships with schools and travel partners, manage bookings, and ensure seamless guest experiences at attractions.

The role requires strong communication skills, customer service experience, and proficiency with Microsoft Office.