Group Sales Manager — Hotel & Events Growth

21c Museum Hotels LLC; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

21c Museum Hotels LLC is seeking a Sales Manager to drive group room markets across Corporate, SMERF, and Association segments. The role involves outside sales, site tours, and representing the hotel at events to maximize revenue per available room.

You will analyze demand segments, target gaps, and coordinate with departments to plan functions, meals, and space—delivering high‑level client service and achieving bookings targets.

Qualifications

• Excellent communication skills, both verbal and written.
• Experience in selling to corporate, SMERF and association markets.
• Complete knowledge of hotel, catering, and event space.
• Able to utilize booking, tracking, forecasting, and selling strategies.
• Negotiation skills to create win‑win solutions.

Responsibilities

• Builds client base through outside sales calls, sales blitzes, cold calling, prospecting, direct mail, networking and referrals.
• Conducts site tours, represents the hotel at trade shows and business events, focusing on local and national markets.
• Identifies gaps and recommends targeted sales plans to maximize revenue.
• Generates revenue in rooms and catering through achievement of specific booking goals.
• Finalizes contracts for group bookings and plans function details with hotel departments.

Skills

Communication skills

Sales experience

Negotiation

Group sales

Account management

Forecasting

Travel willingness

Microsoft Office

Education

Bachelor’s degree

Tools

Delphi

Microsoft Word

Excel

Outlook

Job description

21c Museum Hotels LLC is seeking a Sales Manager to drive group room markets across Corporate, SMERF, and Association segments. The role involves outside sales, site tours, and representing the hotel at events to maximize revenue per available room.

You will analyze demand segments, target gaps, and coordinate with departments to plan functions, meals, and space—delivering high‑level client service and achieving bookings targets.