Group Sales Manager

ATH Hotel Company; United States; On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Competitive Salary Daily Pay!

Team Member Hotel Discount Program

Uniforms Provided for most positions

Health, Dental, Vision, Life Insurance

Paid PTO

401k with employer match

Food and Beverage Discounts

Tuition Reimbursement

Job summary

Valor is seeking a Group Sales Manager to plan and execute group meetings, conferences, and social events across our US properties. The role emphasizes multi-tasking, high standards of customer service, and strong relationship-building with clients to drive revenue.

The position requires coordinating inquiries, creating detailed event orders, and serving as the on-site contact to ensure seamless events and upsell opportunities across hotel facilities.

Qualifications

• Plan for group meetings, conferences, and social events
• Provide high-level customer service and multi-task under deadlines
• Coordinate inquiries and route to appropriate Sales Manager

Responsibilities

• Receive and complete inquiries for group meetings, events, and rooms
• Distribute inquiries to Sales Manager based on deployment
• Directly sell and book SMERF groups
• Build relationships with customers to understand needs
• Create detailed event orders and diagrams, manage room blocks and catering
• Maintain documentation and updates for events and billing
• Serve as on-site contact and resolve issues promptly
• Maximize revenue by upselling all hotel facilities
• Collaborate with vendors and internal teams to satisfy groups
• Prepare Group Resume Packet and distribute to staff
• Ensure contract terms and amenities are executed
• Track guest checks, payments and folios
• Report and document outcomes of events
• Identify VIP Sales guests and coordinate room assignments
• Attend daily ops stand-ups and communicate arrivals

Skills

Group sales planning

Event coordination

Client relationships

Upselling & revenue growth

On-site client liaison

Communication skills

Tools

Hotel sales systems

BEO creation

Job description

COMPANY OVERVIEW

At Valor, we are passionate Hotelitarians—driven, detail-obsessed professionals who go beyond service to deliver true hospitality. With a global perspective and a commitment to thoughtful hospitality and sustainable dining, we bring enthusiasm, creativity, and local flair to every property we support. We seek individuals who value relationships, embrace high standards, and create meaningful experiences for guests, teams, and owners alike. If you’re someone who notices the little things and strives to make a lasting impact, you’ll thrive here. Please visit http://www.valorhospitality.com to learn more about our existing hotels, other exciting job opportunities and our company.

POSITION PROFILE

The overall objective and purpose of the Group Sales Manager is to plan for group meetings, conferences, and social events. The ability to multi-task, work under pressure, meet deadlines and achieve daily targets, whilst offering a very high level of customer service is a must.

ESSENTIAL RESPONSIBILITIES

• Receive and complete inquiries for group meetings, events, and rooms only groups.
• Distribute to appropriate Sales Manager based on the Sales Team Deployment.
• Directly sell and book SMERF groups.
• Build strong relationships with customers to fully understand their needs.
• Create detailed event orders & diagrams to meet the specifications of the client, enter rooming lists, manage room blocks, food and beverage requirements, meeting room setups, billing, and other additional needs of the client.
• Maintain proper documentation of events, changes, and special requests with updated Banquet Event Orders, group resumes, and rooming lists.
• Provide accurate and concise information to all departments.
• Organize and conduct site visits, pre-planning visits, pre-con, and post-con meetings.
• Function as the on-site contact to client and address challenges or concerns immediately.
• Maximize revenue by selling all facets of the hotel to include restaurant, bar, patio, and outlets for upselling.
• Ability to work with vendors to ensure client satisfaction for all groups.
• Communicate and enforce contractual agreements with the client pertaining to meeting space, food and beverage, and special concessions.
• Responsible for the collection of attrition charges owed, as directed.
• Ensure that all guest checks, payments, master folios, and advanced deposits are submitted to accounting; ensures that any other information, which is necessary and/or helpful for successful catering or group business is submitted to appropriate departments, as directed.
• Ensure reward points are posted following the conclusion of the event, as directed.
• Collaborate with culinary operations to assist in the development, design, and implementation of custom menus.
• Work with sales team to prepare and distribute Group Resume Packet to hotel staff weekly.
• Generate thank you notes for departed groups.
• Greet all clients (in rotation with sales manager/DOSM for rooms only groups) as they arrive on the day of arrival.
• Competently utilize the required systems/equipment and platforms to effectively detail and track the progress of groups from turnover through execution.
• Maintain accurate, organized, and up-to-date files including computer filing and sales platform records (attachments, traces, activities, etc.).
• Attend daily ops stand up to provide details on arriving groups, in-house groups, VIPs, and other items as needed.
• Review arrivals report to verify room rates, market segments, and company profiles attached.
• Provide potential new BT Account info to BT Sales Manager, as needed.
• Verify package guest amenities are coordinated with the front desk to ensure guest receives.
• Complete amenity forms & note cards and coordinate to ensure guest receives.
• Log in amenity tracker.
• Identify VIP Sales guests and coordinate room assignments with front desk, housekeeping, and food & beverage.
• Complete required reporting and documentation.
• Directly sell, track, organize, and communicate details for all photo and video shoot bookings.
• Continue professional development through educational offering made via industry trade groups and educational hospitality associations.
• Encourage repeat business through excellent customer service and inquiry handling.
• Other duties and tasks assigned by the management within the job scope.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Cultivates engagement and builds loyalty to the hotel.
• Proven ability to host/facilitate effective meetings.
• Ensure proper time and effort is spent to build high-level performance and consistency.
• Leads with courage to provide a culture of accountability.
• Utilizes our systems, tools, and resources to accomplish results and achieve goals.
• Advanced level of written, verbal, and interpersonal communication skills.
• Ability to prioritize and organize work assignments.
• Ability to work well in stressful, high-pressure situations.
• Knowledge of hotel sales systems, including merging menus, blocking function space, and creating BEO's.

PHYSICAL DEMANDS

• Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/ industry functions.
• Lift up to 10 lbs.(amenities when making sales calls, attending trade shows, etc.).
• Hotel tours, sales calls, trade shows.

BENEFITS PACKAGE

• Competitive Salary Daily Pay!
• Team Member Hotel Discount Program
• Uniforms Provided for most positions
• Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options
• Paid PTO
• 401k with employer match
• Food and Beverage Discounts
• Tuition Reimbursement

We are a global hospitality management company who partner with internationally renowned brands to deliver the full commercial potential of our hotels. Here in the US, we operate 25 properties and have ambitious development and growth plans. Our mission to go beyond hospitality by creating memorable experiences and lasting connections with our guests. It's our uncomprising passion for outstanding service that makes us who we are. At the core of this philosophy is our people. Our culture runs on passion, enthusiasm and fun. We love what we do! We set the bar high and we are relentless in our pursuit to re-define hospitality.