Group Sales Manager

New Orleans Pelicans; Metairie (LA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Job summary

New Orleans Pelicans is seeking a Manager of Group Sales to drive group ticket revenue and attendance across the Pelicans, Saints, and Laketown Squadron. You will lead and develop the Group Sales team, implementing strategies to grow the group business year over year.

You will train and coach sales reps, identify new opportunities among businesses and community groups, and collaborate with Marketing and other departments to create compelling group programs.

Qualifications

• 3+ years of ticket sales or related revenue-generating sales experience
• Experience in group sales; sports, entertainment, hospitality, or live-event experience preferred
• Proven track record of achieving or exceeding revenue goals
• Ability to develop creative group programs and experiences
• Strong pipeline management and forecasting skills
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Experience with SeatGeek Unify and EngageRM is preferred

Responsibilities

• Manage the group sales strategy for the New Orleans Pelicans, New Orleans Saints, and Laketown Squadron, focusing on revenue, attendance, and new business
• Train, coach, and develop Group Sales reps with regular 1:1s, pipeline reviews, and performance evaluations
• Identify and develop new group sales opportunities among businesses, schools, nonprofits, faith-based and community groups
• Build and implement prospecting, lead-generation, referral, and outbound sales strategies
• Manage the department’s sales pipeline, revenue forecast, and performance reporting using SeatGeek Unify and EngageRM
• Collaborate with Marketing, Community Relations, Game Presentation, Ticket Operations, Premium Sales & Service, Corporate Partnerships
• Assist with development and management of the Group Sales budget
• Represent the organization at games and community events; ensure high service levels for groups
• Perform additional responsibilities and special projects as assigned

Skills

Group sales leadership

Revenue goal attainment

Prospecting & pipeline

CRM platforms

Office productivity

Communication & relationship building

SeatGeek Unify & EngageRM

Tools

SeatGeek Unify

EngageRM

CRM software

Job description

Reports to:

Sr. Director of Ticket Sales and Service

FLSA Status:

Exempt

Application Deadline:

Rolling Application

Our Mission and Your Impact:

The New Orleans Saints, New Orleans Pelicans, and Laketown Squadron proudly represent the NFL, NBA, and G-League using our platform to uplift the Gulf Coast and create lasting community impact. Rooted in the vibrant spirit of New Orleans, we celebrate diversity, embrace culture, and unite people through the power of sports. Guided by our core values—community, teamwork, celebrating individuality, people first, integrity, and excellence—we foster an inclusive culture and seek people who share these values to help strengthen the bond between our teams and the city we call home.

Position Summary

The Manager of Group Sales is responsible for driving group ticket revenue and attendance across the New Orleans Pelicans, New Orleans Saints, and Laketown Squadron. Reporting to the Sr. Director of Ticket Sales and Service, this position will lead, coach, and develop the Group Sales team while creating and implementing strategies that grow the group ticket business year over year.

What you will be doing:

• Manage the group sales strategy for the New Orleans Pelicans, New Orleans Saints, and Laketown Squadron, with a focus on increasing revenue, attendance, and new business
• Train, coach, and develop Group Sales representatives through regular one-on-one meetings, pipeline reviews, call coaching, sales training, and performance evaluations; and ensure accurate and consistent lead management, account documentation, and sales activity tracking throughout the Group Sales team
• Identify and develop new group sales opportunities among businesses, schools, youth sports organizations, nonprofits, faith-based organizations, community groups, and other target audiences; as well as create new group nights, fundraising programs, fan experiences, and community based initiatives for various groups
• Build and implement prospecting, lead-generation, referral, and outbound sales strategies for the Group Sales team
• Manage the department’s sales pipeline, revenue forecast, and performance reporting using SeatGeek Unify and EngageRM
• Collaborate with Marketing, Community Relations, Game Presentation, Ticket Operations, Premium Sales and Service, Corporate Partnerships, and other internal departments to develop and execute group programs
• Assist with the development and management of the Group Sales budget
• Help resolve customer concerns and ensure groups receive a high level of service throughout the sales and event experience
• Represent the organization at games, community events, networking opportunities, and other events that support group sales efforts
• Perform additional responsibilities and special projects as assigned

What you’ll bring:

• 3+ years of ticket sales or related revenue-generating sales experience, including experience with group sales; sports, entertainment, hospitality, or live-event experience is preferred
• Demonstrated leadership, coaching, or supervisory experience with the ability to motivate and develop sales professionals
• Proven track record of achieving or exceeding individual or team revenue goals
• Ability to develop creative sales programs, theme nights, fundraising opportunities, and group experiences
• Strong understanding of outbound prospecting, pipeline management, forecasting, and sales performance measurement
• Excellent verbal, written, presentation, and relationship-building skills
• Strong organizational and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment
• Proficiency with Microsoft Office, including Excel, PowerPoint, and Word
• Experience with ticketing and CRM platforms; experience with SeatGeek Unify and EngageRM is preferred
• Ability to work evenings, weekends, holidays, games, and special events as required

All Candidates Should Have:

• Commitment to community and a people-first mindset
• Strong teamwork and collaboration skills
• Ability to celebrate individuality and value diverse perspectives
• High integrity and a proactive, solutions-oriented "winning" mindset

What we offer:

• Medical, Dental and Vision Insurance options