Group Sales Leader – Hospitality & Events

Sonesta International Hotels Corporation; Fort Lauderdale (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company Match

Paid Vacation & Sick Time

Parental Leave

Job summary

Sonesta International Hotels Corporation is seeking a Group Sales Manager in Fort Lauderdale to drive the hotel’s group sales strategy and lead the team in developing business across key segments. You will build relationships with meeting planners, corporate clients, and associations while partnering with Revenue Management, Catering, and Events to optimize group production.

The role requires a strong background in group sales, contract negotiation, and revenue optimization, with ability to

Qualifications

• Excellent communication, presentation, networking, negotiation, and relationship‑building skills.
• Strong knowledge of group sales, meetings and events, account management, market segmentation, contract negotiation, and hotel commercial strategy.
• Experience using CRM systems, hotel sales platforms, STR reports, and hospitality reporting tools preferred.

Responsibilities

• Execute the hotel’s group sales strategy to drive room revenue, occupancy, ADR, market share, and profitability.
• Develop and maintain relationships with meeting planners, corporate clients, associations, and key accounts.
• Lead the Group Sales team and partner with Revenue Management, Catering, Events, and Operations to maximize group production and client experiences.

Skills

Negotiation

Relationship-building

Networking

Communication

Education

Bachelor’s degree in Hospitality Management, Business, Marketing, Communications

Tools

CRM systems

Hotel sales platforms

STR reports

Job description

Sonesta International Hotels Corporation is seeking a Group Sales Manager in Fort Lauderdale to drive the hotel’s group sales strategy and lead the team in developing business across key segments. You will build relationships with meeting planners, corporate clients, and associations while partnering with Revenue Management, Catering, and Events to optimize group production.

The role requires a strong background in group sales, contract negotiation, and revenue optimization, with ability to