Group Product Marketing Manager, Commercial Strategy

Edwards; Irvine (CA); On-site; USD 120,000 - 210,000; Full time

Job summary

Edwards is seeking a Senior Manager, Commercial Strategy to shape and advance the commercial growth strategy for Edwards Implantable Heart Failure Management (IHFM). This strategic role translates market, customer, competitive, and business insights into actionable commercial strategies to accelerate adoption, utilization, and sustainable IHFM portfolio growth.

The role partners across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams to

Job description

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It's our driving force to help patients live longer and healthier lives.

The position will lead development and ongoing refinement of commercial and go-to-market strategy, support executive strategic alignment, enable commercial planning and operations, identify and develop strategic partnership opportunities, and establish performance reporting that enables data-driven decision making. These areas directly reflect the Commercial Strategy charter in the current IHFM organization design.

How you'll make a difference:

We are looking for a Senior Manager, Commercial Strategy to help shape and advance the commercial growth strategy for Edwards Implantable Heart Failure Management (IHFM). This highly strategic role will translate market, customer, competitive, and business insights into actionable commercial strategies designed to accelerate adoption, utilization, and sustainable growth of the IHFM portfolio. The Senior Manager will serve as a key strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams. The role will connect long-range business strategy with near-term commercial execution, helping the organization identify where to play, how to win, and how to measure progress.

Commercial Strategy & Go-to-Market Planning

• Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating enterprise and business objectives into actionable commercial priorities.
• Develop strategic frameworks to define where to play and how to win, including customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities.
• Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations.
• Partner with Downstream and Upstream Marketing to ensure alignment between commercial strategy, product strategy, positioning, and future portfolio evolution.
• Support annual operating planning, strategic planning, scenario development, and other business-planning activities.

Market Development & Growth Strategy

• Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings.
• Develop segment-specific commercial strategies that address differences in customer needs, clinical workflows, economics, adoption barriers, and competitive dynamics.
• Develop strategic approaches to move priority accounts from initial adoption through sustained utilization and expansion.
• Partner with Marketing and Field Leadership to translate strategy into scalable account-level commercial models and playbooks.
• Evaluate opportunities for new channels, customer models, partnerships, services, and other mechanisms that can accelerate market development.

Business & Commercial Analytics

• Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities.
• Develop dashboards, business reviews, and executive-level performance reporting that identify trends, risks, opportunities, and recommended actions.
• Analyze commercial performance, customer adoption, utilization, segmentation, competitive activity, and market dynamics to inform strategic decisions.
• Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decision making.
• Conduct scenario analyses and business cases to assess strategic growth opportunities and investment alternatives.

Strategic Initiatives & Partnerships