Group Marketing Lead Gen Specialist - Hybrid

Corp Para La Promocion De Puerto Rico Como Destino Inc; San Juan (PR); Hybrid; USD 40,000 - 42,000; Full time

Job summary

Discover Puerto Rico seeks a Group Marketing Specialist in San Juan, Puerto Rico. You will lead generation and email campaigns, manage planner lists, and coordinate with Sales, Digital Marketing and Community Engagement to turn data into qualified leads.

Responsibilities include email deployment (Mailchimp/HubSpot), list management, campaign tracking, and producing segmented performance reports with insights. Travel to events as needed and support content and materials with Sales.

Qualifications

• Bachelor's degree in marketing, communications, business administration or a related field.
• 2–4 years of hands-on marketing experience in email marketing, lead generation or digital marketing.
• Experience building and deploying campaigns in an email platform (Mailchimp, SendGrid, HubSpot or similar).
• Experience creating and managing social media content for a brand, including LinkedIn.

Responsibilities

• Plan, build and deploy MICE email campaigns, including monthly planner email, from brief to testing, send and reporting.
• Coordinate with email agency partner on deployments, including audience, content, tracking and results.
• Manage MICE planner lists: segmentation, imports, deduplication and suppression.
• Upload, categorize and clean tradeshow/event contact lists and deploy follow-up campaigns.
• Work with Digital Marketing to improve MICE web pages and forms to turn visits into RFPs.
• Apply the approved UTM structure to every MICE link and campaign.
• Pull marketing-sourced leads from Simpleview and report results by segment and channel.
• Produce segmented performance reports with insights and recommendations.
• Own MICE and Sports social media: calendar, posts, brand standards, paid support, engagement reporting.
• Write segment-specific briefs and copy for MICE channels and sales tools.
• Maintain vendor records in MICE vendor index and support data for MICE matching program.

Skills

Email marketing

Lead generation

Social media content

Bilingual Spanish/English

Education

Bachelor's degree in marketing, communications, business administration or related field

Tools

Mailchimp

HubSpot

SendGrid

Excel

Simpleview

Job description

Discover Puerto Rico seeks a Group Marketing Specialist in San Juan, Puerto Rico. You will lead generation and email campaigns, manage planner lists, and coordinate with Sales, Digital Marketing and Community Engagement to turn data into qualified leads.

Responsibilities include email deployment (Mailchimp/HubSpot), list management, campaign tracking, and producing segmented performance reports with insights. Travel to events as needed and support content and materials with Sales.