Group Manager, Creative Professional GTM

Adobe Inc.; San Francisco (CA); On-site; USD 190,000 - 275,050; Full time

Job summary

Adobe Inc. is searching for a Group Manager, Creative Professional GTM to lead growth initiatives for their flagship desktop apps. This role involves setting objectives, overseeing the customer journey, and providing strategic insights.

The ideal candidate will have a BS/BA degree and over 15 years of relevant experience in marketing within dynamic environments. Strong leadership and communication skills are essential for success in this role.

The expected pay range for this position in California is between $190,000 and $275,050 annually.

Qualifications

• 15+ years of experience in marketing, software, high tech, or management consulting supporting B2C products or services.
• Ability to lead multi-functional teams to launch high-impact business initiatives.
• Outstanding communication and interpersonal skills, both verbal and written.

Responsibilities

• Set and achieve quarterly and annual objectives, key results, and ARR targets.
• Spearhead growth planning efforts across acquisition, engagement, and retention.
• Partner with Analytics teams to understand business trends and develop recommendations for growth.

Skills

Digital marketing

People management

Analytical skills

Leadership

Problem solving

Communication skills

Education

BS/BA or equivalent experience

Job description

Opportunity

We are seeking a proven strategic leader to join our team as Group Manager, Creative Professional GTM. This is an outstanding opportunity to play a pivotal role driving growth and success of our flagship desktop apps in Creative Cloud (Photoshop, Lightroom, Illustrator, Premiere)! Your expertise in digital marketing and people management experience, coupled with a consistent track record of accomplishment in product‑led growth, will be crucial in achieving our high‑reaching goals.

Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross‑functionally to define customer journey requirements across marketing, monetization, engagement and retention, driving long‑term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.

What you'll Do

• Set and achieve quarterly and annual objectives, key results, and ARR targets, driving accountability cross‑functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.
• Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with PMM, PLG, core product, marketing, global growth, and data analytics teams.
• Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross‑functional teams to deliver against long‑term customer growth goals.
• Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
• Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
• Develop and maintain expertise in Creative Cloud flagship apps for key customer segments, providing insights back to Product teams for enhanced product capabilities.
• Lead and coach a team of individual contributors, empowering them to drive growth and innovation across our flagship Creative Cloud desktop applications.

What you need to succeed

• Educational Background: BS/BA or equivalent experience with 15+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services.
• Understand digital business models and subscriptions; skilled in testing and improving customer experiences.
• Enjoys having impact measured in real‑world metrics that correlate to near‑term and longer‑term sales success.
• Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
• Leadership Experience: Experience leading multi‑functional teams to launch high‑impact business initiatives.
• Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.
• Ability to take a stand, advocate a course of action, and communicate supporting facts.
• Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.
• Team‑Oriented: A proven sense of self, balanced with the strive to put the team first.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Expected Pay Range

The U.S. pay range for this position is $146,300 – $275,050 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $190,000 – $275,050.

For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). Certain roles may also be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.