Senior Growth & Monetization Strategy Manager

Adobe; New York (NY); On-site; USD 120,700 - 219,750; Full time

Job summary

Adobe is seeking a Senior Manager to own growth and monetization for a portfolio of mobile apps, spanning Acrobat Reader, Lightroom, Firefly, and more. You’ll lead initiatives from understanding customer needs to running experiments that drive ARR impact.

You’ll partner across product, analytics, demand generation, and regional teams to translate insights into bets, ship them, and measure results while navigating a complex product landscape.

Qualifications

• MBA preferred, with 6+ years in product-led growth strategy, product marketing, product management, or tech-focused management consulting.
• Strong problem-solving skills; ability to break down ambiguous problems and develop clear roadmaps.
• Experience with digital commerce; understanding of mobile apps and subscription models is a plus.
• Strong data fluency and ability to draw insights from data; hands-on A/B-testing is a plus.
• Interest in technology and hands-on familiarity with AI tools; eager to keep learning.

Responsibilities

• Build a deep understanding of Adobe’s mobile products, transaction surfaces, and what motivates customers to purchase and engage with Adobe products.
• Ideate broader growth strategies and experiments across pricing, acquisition, conversion, and retention.
• Draw on qualitative and quantitative analysis to pinpoint workflows and tactics to improve acquisition, upsell, cross-sell, and retention.
• Partner with platform product, analytics, demand generation, and regional teams to take initiatives from idea to launch and measurement.
• Frame and prioritize high-impact bets, and build cross-functional alignment to ship them.
• Distill progress, results, and blockers for senior collaborators, with an eye on material impact.
• Work closely with app store partners—Google Play and Apple App Store—staying ahead of policies and feature releases.

Skills

MBA preferred

product-led growth strategy

product marketing

product management

management consulting

data analysis

A/B testing

AI tools

Education

MBA preferred

Job description

The Opportunity

As a Senior Manager on Adobe’s digital business team, you’ll own growth and monetization strategy for a portfolio of Adobe’s mobile apps - spanning Creativity and Productivity products like Acrobat Reader, Lightroom, Firefly, Adobe Scan, Premiere Mobile etc. You’ll find opportunities for revenue growth across the full funnel - acquisition, conversion, expansion, and retention, turn those ideas into actionable experiments, and partner across product, analytics, demand generation, and regional teams to ship them and realize impact.

This is a high-impact, high visibility individual-contributor strategy role for someone who likes to go deep: diagnosing problems with data, framing the bets that matter, and driving them through to measurable ARR impact - while prioritizing across and juggling a portfolio of short- and long-term initiatives.

What You’ll Do

• Build a deep understanding of Adobe’s mobile products, transaction surfaces, and what motivates customers to purchase, and engage with Adobe products
• Ideate the broader growth strategies and the specific experiments to test them - across pricing, acquisition, conversion, and retention.
• Draw on both qualitative insight (user journeys, customer needs) and quantitative analysis to pinpoint the workflows and tactics that improve acquisition, upsell, cross-sell, and retention
• Partner with platform product, analytics, demand generation, and regional teams to take initiatives from idea to launch and meas u r e ment
• Frame and prioritize high-impact bets, and build the cross-functional alignment needed to ship them
• Distill progress, results, and blockers for senior collaborators, with an eye on what’s material
• Work closely with app store partners - Google Play and the Apple App Store, staying ahead of their policies and feature releases, putting new capabilities to work for Adobe, and influencing partner roadmaps where it counts

What You Need to Succeed

• MBA preferred, with 6+ years in product-led growth strategy, product marketing, product management, or tech-focused management consulting
• Sharp, structured problem-solving skills ideally developed at a leading management consulting firm. The ability to break down ambiguous problems, surface key insights, and develop clear action plans or roadmaps.
• Experience with digital commerce; specifically understanding of mobile apps and subscription business model(s) is a plus
• Strong data fluency - comfortable with basic modeling and, most importantly, able to draw sharp insights and clear implications from the data put in front of you (essential); hands‑on A/B-testing experience is a plus, not a requirement
• A real interest in technology and hands‑on familiarity with AI tools, with the curiosity to keep learning as space evolves
• Comfortable navigating organizational complexity and influencing roadmaps without direct authority, and a clear communicator who can make complex tradeoffs legible to executives
• Experience working with global teams and across markets

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $219,750 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $151,800 – $219,750.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.