Group Creative Director: Visionary Leader for Campaigns

Soni; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Soni is partnered with an established full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department in New York. This senior, hands-on role sets the vision, elevates the caliber of work, and partners with senior clients.

The ideal candidate moves between big-picture leadership and detailed execution, with deep experience across integrated campaigns and production-intensive work.

Qualifications

• 15+ years of progressive creative experience, including senior leadership
• Experience leading a large, full-service multidisciplinary creative department
• Strong portfolio across integrated, high-volume, versioned communications
• Proven ability to move between creative vision and hands-on execution

Responsibilities

• Set the overall creative vision and direction for a large team
• Lead, coach, and develop creative leaders across disciplines
• Elevate craftsmanship and consistency of work
• Lead major integrated campaigns from brief to delivery, as senior gate for quality
• Oversee creative across brand, direct mail, print, digital, email, social, video, and experiential
• Balance creative quality with production feasibility for high-volume outputs
• Advise clients with strategic, creative recommendations that align to business goals
• Participate in new business pitches and organic account growth
• Collaborate with Strategy, Media, CX, Content, Production and PM teams
• Manage department capacity, budgets, timelines, and staffing
• Advance processes and leverage AI tools to improve efficiency

Skills

Senior leadership

Vision and hands-on

Integrated campaigns

Client presentations

Tools

Adobe Creative Cloud

Figma

Video/motion tools

Job description

Soni is partnered with an established full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department in New York. This senior, hands-on role sets the vision, elevates the caliber of work, and partners with senior clients.

The ideal candidate moves between big-picture leadership and detailed execution, with deep experience across integrated campaigns and production-intensive work.