Group Creative Director / Head of Creative

Soni Resources Group; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Soni Resources Group is seeking a Group Creative Director / Head of Creative in New York to lead a large, multidisciplinary creative department. The role combines visionary leadership with hands-on creation to elevate work quality and drive strategic impact for senior clients.

You will guide integrated campaigns across brand, print, digital, email, social, video, and experiential, ensuring production efficiency and scalable excellence.

Qualifications

• 15+ years of progressive creative experience, including senior leadership within an advertising/marketing environment.
• Strong ability to move between creative vision and hands-on execution.
• Broad integrated experience across traditional and digital channels.

Responsibilities

• Set the overall creative vision and direction for a large multidisciplinary team.
• Lead, coach, and develop creative leaders across disciplines.
• Oversee high-volume campaigns from brief to delivery and ensure quality.

Skills

Leadership

Communication

Presentation

Creative vision

Strategy

Tools

Adobe Creative Cloud

Figma

Video/Motion tools

Job description

Group Creative Director / Head of Creative
Creative Director New York , New York Direct Hire Sep 30, 2026

Group Creative Director / Head of Creative

Soni is partnered with an established, full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department.

This is a senior leadership opportunity for a conceptually strong, hands-on creative leader who can set the vision, elevate the caliber of the work, develop a large creative organization, and serve as a trusted creative partner to senior clients.

The ideal candidate can move seamlessly between big-picture creative leadership and detailed execution, bringing deep experience across integrated campaigns and production-intensive work.

What You’ll Do:

Set the overall creative vision, standards, and direction across a large, multidisciplinary creative organization

Lead, coach, and develop creative leaders and teams across multiple disciplines

Elevate conceptual thinking, craft, consistency, and overall quality of creative work

Lead major integrated campaigns from brief and concept through production and final delivery, serving as the senior creative quality gate for priority work

Oversee creative across brand, direct mail, print, digital, email, social, influencer/creator, video, motion, experiential, and emerging channels

Lead direct mail, print, personalization, versioning, and high-volume communications, balancing creative quality with production feasibility and scalability

Serve as a senior creative advisor to key clients, presenting and defending creative work with a clear connection to strategy and business objectives

Play a significant role in new business pitches, proactive recommendations, and organic account growth

Partner closely with Strategy, Media, Customer Experience, Social, Content, Production, Project Management, Creative Operations, and other cross-functional teams

Oversee department capacity, staffing, freelance resources, budgets, timelines, scope, and delivery

Help evolve creative processes and capabilities, including the thoughtful use of AI and emerging technology to improve concepting, personalization, production, workflow, quality, and speed

What We’re Looking For:

15+ years of progressive creative experience, including significant senior leadership within an advertising, marketing, digital, direct marketing, or integrated agency environment

Experience leading a large, full-service, multidisciplinary creative department, including managing and developing senior creative leaders

Strong portfolio demonstrating high-level conceptual thinking, craft, and executional excellence across integrated, high-volume, and versioned communications

Proven ability to move between creative vision and hands-on execution

Broad integrated experience across traditional and digital channels

Meaningful direct mail and print experience is essential, including personalization, versioning, and complex production-intensive communications

Proven experience leading senior client presentations, major integrated campaigns, and new business pitches

Strong understanding of creative production across print, direct mail, digital, social, and video, including timelines, cost, scalability, and quality

Experience managing department capacity, budgets, freelance resources, staffing needs, and delivery within scope

Strong understanding of how strategy, data, media, audience insights, culture, and customer experience inform creative work

Working knowledge of Adobe Creative Cloud, Figma, video/motion tools, modern creative workflows, and emerging AI tools

Strong communication, presentation, people leadership, decision-making, and relationship-building skills

Compensation:

$200,000 - $240,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
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