Group Creative Director

Soni; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Soni is partnered with an established full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department in New York. This senior, hands-on role sets the vision, elevates the caliber of work, and partners with senior clients.

The ideal candidate moves between big-picture leadership and detailed execution, with deep experience across integrated campaigns and production-intensive work.

Qualifications

• 15+ years of progressive creative experience, including senior leadership
• Experience leading a large, full-service multidisciplinary creative department
• Strong portfolio across integrated, high-volume, versioned communications
• Proven ability to move between creative vision and hands-on execution

Responsibilities

• Set the overall creative vision and direction for a large team
• Lead, coach, and develop creative leaders across disciplines
• Elevate craftsmanship and consistency of work
• Lead major integrated campaigns from brief to delivery, as senior gate for quality
• Oversee creative across brand, direct mail, print, digital, email, social, video, and experiential
• Balance creative quality with production feasibility for high-volume outputs
• Advise clients with strategic, creative recommendations that align to business goals
• Participate in new business pitches and organic account growth
• Collaborate with Strategy, Media, CX, Content, Production and PM teams
• Manage department capacity, budgets, timelines, and staffing
• Advance processes and leverage AI tools to improve efficiency

Skills

Senior leadership

Vision and hands-on

Integrated campaigns

Client presentations

Tools

Adobe Creative Cloud

Figma

Video/motion tools

Job description

Group Creative Director / Head of Creative

Soni is partnered with an established, full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department.

This is a senior leadership opportunity for a conceptually strong, hands-on creative leader who can set the vision, elevate the caliber of the work, develop a large creative organization, and serve as a trusted creative partner to senior clients.

The ideal candidate can move seamlessly between big-picture creative leadership and detailed execution, bringing deep experience across integrated campaigns and production-intensive work.

What You'll Do:

• Set the overall creative vision, standards, and direction across a large, multidisciplinary creative organization
• Lead, coach, and develop creative leaders and teams across multiple disciplines
• Elevate conceptual thinking, craft, consistency, and overall quality of creative work
• Lead major integrated campaigns from brief and concept through production and final delivery, serving as the senior creative quality gate for priority work
• Oversee creative across brand, direct mail, print, digital, email, social, influencer/creator, video, motion, experiential, and emerging channels
• Lead direct mail, print, personalization, versioning, and high-volume communications, balancing creative quality with production feasibility and scalability
• Serve as a senior creative advisor to key clients, presenting and defending creative work with a clear connection to strategy and business objectives
• Play a significant role in new business pitches, proactive recommendations, and organic account growth
• Partner closely with Strategy, Media, Customer Experience, Social, Content, Production, Project Management, Creative Operations, and other cross-functional teams
• Oversee department capacity, staffing, freelance resources, budgets, timelines, scope, and delivery
• Help evolve creative processes and capabilities, including the thoughtful use of AI and emerging technology to improve concepting, personalization, production, workflow, quality, and speed

What We're Looking For:

• 15+ years of progressive creative experience, including significant senior leadership within an advertising, marketing, digital, direct marketing, or integrated agency environment
• Experience leading a large, full-service, multidisciplinary creative department, including managing and developing senior creative leaders
• Strong portfolio demonstrating high-level conceptual thinking, craft, and executional excellence across integrated, high-volume, and versioned communications
• Proven ability to move between creative vision and hands-on execution
• Broad integrated experience across traditional and digital channels
• Meaningful direct mail and print experience is essential, including personalization, versioning, and complex production-intensive communications
• Proven experience leading senior client presentations, major integrated campaigns, and new business pitches
• Strong understanding of creative production across print, direct mail, digital, social, and video, including timelines, cost, scalability, and quality
• Experience managing department capacity, budgets, freelance resources, staffing needs, and delivery within scope
• Strong understanding of how strategy, data, media, audience insights, culture, and customer experience inform creative work
• Working knowledge of Adobe Creative Cloud, Figma, video/motion tools, modern creative workflows, and emerging AI tools
• Strong communication, presentation, people leadership, decision-making, and relationship-building skills

Compensation: $200,000 - $240,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.