Group Copy Supervisor

NEON; New York (NY); Hybrid; USD 115,000 - 160,000; Full time

Job summary

NEON in New York, NY, is seeking a Group Copy Supervisor to lead copy across brands and oversee a team of copywriters. The role involves ideating campaigns, guiding creative execution, and ensuring strategic brand solutions while upholding the integrity of the work.

The GCS will partner with cross-functional brand teams, manage talent and development, and provide critical feedback to elevate creative output across diverse media channels.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 6+ years Marketing/Advertising Business.

Responsibilities

• Oversee copy content for assigned projects that is on strategy and original.
• Guide language for varied audiences across mediums while maintaining brand tone.
• Provide art direction guidance as it relates to concepts.
• Develop bold creative ideas to support brand goals and manage day-to-day copy needs.
• Lead agency/client review and revisions to ensure consistency and quality.
• Demonstrate consistency in delivering expectations across multiple projects.

Skills

Strong writing ability

Communication

Team collaboration

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Microsoft Office Suite

Adobe Suite

Social media platforms

Job description

Agency

NEON

Job Function

Creative

Job Subfunction

Copywriting

Job Description

DTC/Patient Group Copy Supervisor

The Group Copy Supervisor (GCS) manages all aspects of copy on a sizeable amount of business including multiple brands and a team of copywriters. Responsible for ideating new campaigns and innovative tactics, overseeing creative execution, and finding strategic brand solutions. The GCS partners closely with cross‑functional brand team(s) to ensure the integrity of the creative work is maintained. The GCS is responsible for the supervision and career development of copy team members; seen as a champion of the creative and providing significant support to creative leadership.

Essential Functions

Copywriting and Creative Execution

Responsible for all aspects of copy across brand(s) with the ability to find harmony between client objective and agency creative vision.

Cross‑Functional Collaboration

Partners closely with cross‑functional team members in a productive manner to attain/maintain creative vision outlined for the brands and agency.

Strategic Thinking

Maintains knowledge and displays deep understanding of marketing plans including objectives, strategies, and how success will be measured.

Client Management

Presents creative work regularly to internal teams and clients, leads discussions to uplevel the work, based on intimate knowledge of the data, the market, and the brand strategy.

Talent Management

The GCS supervises copywriters or freelancers, evaluates work, gives constructive feedback to prompt full copy potential, and works independently.

Administration

Maintains timely, detail-oriented, and accurate approaches to administrative duties.

Job Duties / Responsibilities

Copywriting and Creative Execution

• Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.
• Guides the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone.
• Provides art direction guidance as it relates to the concept.
• Develops new, bold creative ideas to support brand(s) goals while managing the day‑to‑day copy needs of team.
• Takes an active role in agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.
• Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand.

Cross‑Functional Collaboration

• Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
• Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work.
• Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.
• Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking

• Champions of the client’s marketplace, competition, marketing objectives and strategies.
• Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs.
• Active participant in strategic and tactical brainstorming meetings.
• Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

Client Management

• Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction.

Talent Management

• Proactively communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
• Manages, mentors, and inspires copy team, delegates incoming tasks and assignments as appropriate.
• Responsible for hiring, staffing, and full life‑cycle talent management (e.g., delivering feedback, annual reviews, general and performance management).

Administration

• Ensures accurate and timely reporting of timesheets for self and copy team.
• Contributes to resourcing and scoping conversations.

Education

• Bachelor’s degree in Marketing, Advertising, Communications, or related field

Experience

• 6+ years Marketing/Advertising Business

Knowledge, Skills, & Abilities

• Portfolio of work demonstrating strong and consistent writing ability required.
• Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs
• Familiarity with Adobe Suite (Acrobat, InDesign)
• Proficient in social media and digital best practices.
• Knowledge of healthcare copywriting—AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions (preferred).
• Excellent written and verbal communication.

Competencies

• Communication: Expresses ideas accurately, clearly, and passionately.
• Organization: Manages time, creates clear goals, identifies and finds the resources (e.g., time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
• Collaboration: Works effectively in a team environment to build and foster collaboration.
• Problem‑Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
• Creativity: Demonstrates a creative mind.
• Engaged/Motivated: Is attentive and shows interest in the subject.
• Quality Orientation: Detail‑oriented, monitors the quality of work and makes any necessary improvements.
• People Management: Coaches to develop capabilities beyond their job duties.
• Presentation: Able to clearly convey expertise and passion for the work.
• Interpersonal Skills: Able to work effectively in a team environment and build relationships with others.

Office Requirement

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Equal Employment Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Salary

$115,000 - $160,000