Group Copy Lead

Broth; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Broth Agency is seeking a Group Copy Lead to own brand copy and creative direction, guiding the team with strong writing craft and strategic instincts. You will shape briefs, contribute to brand strategy, and push for creative excellence across multiple channels in a hands-on leadership role.

You will mentor junior writers, collaborate across Editorial, Account, PM, and Medical, and participate in client meetings both in person and remotely.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Advertising, or related field.
• 6+ years of copywriting experience in an advertising or marketing agency, including experience leading or mentoring junior writers.
• Proven ability to own the copy and creative direction for one or more brands, including data, annotations, guidelines, and category expertise.
• Strong conceptual and strategic thinking skills, with experience contributing to creative briefs and brand strategy.
• Excellent writing, editing, and storytelling skills across a range of tactics and channels.
• Experience presenting and defending creative work directly to clients.
• Comfortable collaborating cross-functionally with Account, PM, Editorial, Medical, and other departments.
• Healthcare, pharmaceutical, or life sciences agency experience required; including familiarity with MLR/PRC review process.
• Highly organized, with the ability to manage multiple brands or projects simultaneously without sacrificing quality.
• A collaborative, mentorship-oriented mindset with a genuine interest in developing junior talent.

Responsibilities

• Owns brand(s) from a copy/creative perspective—data, annotations, guidelines, creative, and the broader category.
• Anticipates client needs and comes prepared with solutions.
• Shapes strategy and creative briefs.
• Brings unexpected creative solutions to client asks and problems.
• Is a proven and reliable conceptor.
• Pushes creative excellence within their own work and inspires it in others.
• Delegates to junior team members and oversees freelancers as needed.
• Supervises, mentors, and coaches team members.

Skills

Copywriting

Leadership

Mentoring

Brand strategy

Client collaboration

Education

Bachelor’s degree in English, Journalism, Communications, Advertising, or related field

Job description

Broth Agency is a fast-moving, creatively driven agency that thrives on collaboration, resourcefulness, and delivering exceptional work for our clients. We’re looking for a Group Copy Lead who can take ownership of a brand (or brands) from a copy and creative standpoint, and who brings the writing craft, strategic instincts, and leadership presence to guide both the work and the people doing it.

This is a hands-on writer-leader role: you’ll shape creative briefs and strategy, bring unexpected ideas to client problems, and consistently push for creative excellence in your own work and your team’s. In some cases, you’ll delegate to junior writers and freelancers, supervise, mentor, and coach. You will be a vocal, trusted presence in client meetings and cross-functional collaboration with Account, PM, Editorial, and Medical.

As part of our agency, your role will be dynamic and vary based on changing business needs, as befits someone with your flexibility and agility. Your responsibilities will include providing high quality creative services for client partners, new business opportunities and passion projects.

What You’ll Do

Creative & Copy Ownership

• Owns brand(s) from a copy/creative perspective—data, annotations, guidelines, creative, and the broader category.
• Anticipates client needs and comes prepared with solutions.
• Is beginning to shape strategy and creative briefs.
• Regularly brings unexpected creative solutions to client asks and problems.
• Is a proven and reliable conceptor.
• Pushes creative excellence within their own work and inspires it in others.
• Actions on creative direction effectively and consistently.
• Knows when and how to delegate work to junior team members, and oversees freelancers, as needed.
• Supervises, mentors, and coaches team members.
• Helps the team think in more interesting and creative ways.

Client & Cross-Functional Collaboration

• Collaborates comfortably and consistently with cross-functional peers (Editorial, Copy, Account, PM, Medical, etc.).
• Actively and vocally participates in client meetings, representing Writing.
• Attends in-person and remote client meetings.

Experience & Qualifications

• Bachelor’s degree in English, Journalism, Communications, Advertising, or a related field.
• 6+ years of copywriting experience in an advertising or marketing agency, including experience leading or mentoring junior writers.
• Proven ability to own the copy and creative direction for one or more brands, including data, annotations, guidelines, and category expertise.
• Strong conceptual and strategic thinking skills, with experience contributing to creative briefs and brand strategy.
• Excellent writing, editing, and storytelling skills across a range of tactics and channels.
• Experience presenting and defending creative work directly to clients.
• Comfortable collaborating cross-functionally with Account, PM, Editorial, Medical, and other departments.
• Healthcare, pharmaceutical, or life sciences agency experience required; including familiarity with MLR/PRC review process
• Highly organized, with the ability to manage multiple brands or projects simultaneously without sacrificing quality.
• A collaborative, mentorship-oriented mindset with a genuine interest in developing junior talent.

What Makes You a Great Fit at Broth Agency

We’re a tight-knit, creative agency—and culture matters as much as credentials. For this remote role, we especially value:

• Flexibility and adaptability: You thrive in environments that change quickly, and you’re comfortable adjusting priorities, wearing multiple hats, and jumping in where you’re needed most.
• Strong communication skills: You proactively share updates, ask clear questions, and keep people in the loop—especially across time zones and in a fully remote setting.
• Self-direction and ownership: You don’t wait to be told what to do. You take initiative, manage your own time effectively, and deliver without constant oversight.
• Collaborative spirit: You enjoy working with creative, account, medical and project management teams—not just copy. You bring positive energy and a team-first mentality.
• Tech-forward mindset: You’re comfortable with digital tools, eager to learn new systems, and always looking for smarter ways to work.

About Broth Agency

Broth Agency—part of the Supreme Group’s integrated platform of individually operated companies—is a healthcare agency steeped in science, fueled by passion, and wired to deliver savory work. We offer full-spectrum strategy and creative for healthcare brands at every stage, from pre-launch strategy and brand identity to integrated campaigns, medical storytelling, and omnichannel engagement, powered by strategic creativity and enabled by AI.

We thrive where the science is intricate, the stakes are real, and the path forward demands clarity, creativity, and conviction—partnering with companies of all sizes across oncology, hematology, neurology, cardiometabolic and rare diseases, and advanced MOAs including gene and cell therapies. We’re especially known for helping emerging and mid-stage biotechs move fast without losing the senior firepower and true partnership they need.

It shows in the numbers: 17 launches in the last three years and 100% senior-level involvement on every account—because at Broth, there’s no A-team or B-team, just one team of seasoned experts who know how to deliver.

We believe great people make great work, and we’re committed to building a diverse, inclusive team where everyone feels valued and empowered to contribute.