Group Analyst

HHM Hotels; New York (NY); On-site; USD 65,000 - 105,000; Full time

Job summary

HHM Hotels is seeking a Group Analyst to support and liaise with sales, revenue management, and operations. You will analyze group leads, prepare revenue reports, and present opportunities to optimize yield across the hotel network.

You will review reports such as STAR and Hotel Intelligence, aiding the sales team with pricing decisions and forecast accuracy. This role emphasizes collaboration and analytical rigor in a fast-paced hotel environment.

Qualifications

• Minimum of two years of revenue management experience, in NYC market preferably.
• Multi-brand or multi-hotel experience.
• Ability to communicate clearly both verbally and in writing.
• Excellent in time management skills.
• Ability to investigate and analyze information and to draw conclusions.

Responsibilities

• Manage group lead process for the Sales Team and quote optimization based on data.
• Attend DBR and quote leads that fall out of the established MARS.
• Modify MAR Rates in the Sales System under guidance to ensure accurate pricing floors.
• Assist Directors in preparing for hotel forecast reporting.
• Support BT Sales with market analysis reporting as needed.
• Prepare and distribute sales and revenue reports (market segments, pace, group forecasts).
• Conduct audits on Sales, PMS and Profit Source systems with Sales Teams.
• Group pickup tracking: monitor contracted blocks vs actuals and flag wash risks.
• Stay knowledgeable on special rates, promotions, room types, and hotel products.

Skills

Communication skills

Time management

Analytical thinking

Written communication

Job description

Opportunity: Group Analyst

Group Analyst position is integral to the success of maximizing the Hotel’s revenues, budgets and forecasts. The primary purpose of this position is to support and liaison with sales, revenue management and operations departments. The position will be responsible for the preparation and analysis of incoming group leads, revenue reports that will assist the sales team in implementing the Hotel’s yield strategies. In addition, the Group Analyst will be required to review and analyze reports such as STAR, Hotel Intelligence and other measurement tools when presenting revenue opportunities for the hotel.

Opportunity: Group Analyst

Group Analyst position is integral to the success of maximizing the Hotel’s revenues, budgets and forecasts. The primary purpose of this position is to support and liaison with sales, revenue management and operations departments. The position will be responsible for the preparation and analysis of incoming group leads, revenue reports that will assist the sales team in implementing the Hotel’s yield strategies. In addition, the Group Analyst will be required to review and analyze reports such as STAR, Hotel Intelligence and other measurement tools when presenting revenue opportunities for the hotel.

Potential Career Path

Revenue Manager – Area Sales Manager

Essential Job Functions

• Manage group lead process for the Sales Team: Evaluate incoming group leads and RFPs for a specific segment or group of hotels. Calculate and recommend optimal quotes based on historical data, displacement analysis, and current market demand.
• Attend DBR and quote leads that fall out of the established MARS.
• Manage and modify MAR Rates in the Sales System as required under the guidance of the Director of Sales and Revenue Manager to ensure optimal use by the sales team. Ensure the sales team is always equipped with accurate, up-to-date pricing floors.
• Assist Directors of Revenue Management and Directors of Sales in preparing for hotel forecast reporting.
• Support BT Sales with market analysis reporting as needed.
• Accurate preparation and distribution of sales and revenue reports. Reports may include market segmentation analysis, production reports, pace reports, group forecast reports, budget tools, etc.
• Perform audits and maintenance on systems such as Sales System, PMS and Profit Source system in conjunction with Sales Teams. Conduct routine GRC reviews with sales teams to include cleanup of stale pipeline, pricing review of active pipeline over needs periods.
• Group Pickup Tracking: Monitor and analyze contracted group blocks versus actualized/picked-up rooms. Identify underperforming groups early and collaborate with sales managers to mitigate wash. Communicate upcoming cut-off dates, to ensure timely entry of rooming lists and monitor potential inventory wash.
• Be knowledgeable of all special rates, promotions, room types, and hotel products.

Position Requirements

• Minimum of two years of revenue management experience, in NYC market preferably
• Multi-brand or multi-hotel experience
• Ability to communicate clearly both verbally and in writing.
• Excellent in time management skills.
• Ability to investigate and analyze information and to draw conclusions.

Work Environment and Context

• Work schedule varies and may include working varies shifts, holidays and weekends.
• Requires ability to navigate throughout the restaurant and kitchen, lifting up to 50 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It