Graphic Designer and Brand Manager

Lees-McRae College; North Carolina; On-site; USD 50,000 - 75,000; Full time

Job summary

Lees-McRae College is seeking a Graphic Designer and Brand Manager in the Marketing and Communications department. The role leads visual brand execution to support enrollment marketing, fundraising campaigns, advertising, and institutional communications.

The position requires creating visuals that align with brand standards and managing timelines for multiple campaigns across digital and print channels. Candidates should possess a bachelor’s degree in graphic design or related field and

Qualifications

• Proven ability to design and produce compelling collateral.
• Experience upholding brand standards across channels.
• Ability to create visual content for websites, social media, and print materials.

Responsibilities

• Design and produce creative concepts and collateral for recruitment and fundraising efforts.
• Uphold brand standards through QA of visual content.
• Produce still and motion graphics for web, social media, digital campaigns, and print materials.
• Create and maintain creative calendars and production timelines.

Skills

Graphic design

Brand development

Adobe Creative Suite

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Suite

Job description

Title: Graphic Designer and Brand Manager

Department: Marketing and Communications

Category: Non-Exempt

Summary/Objective

The Graphic Designer and Brand Manager leads visual brand execution supporting enrollment marketing, fundraising campaign initiatives, advertising efforts, and institutional communications.

Essential Functions

• Design and produce creative concepts and collateral for recruitment and fundraising efforts.
• Uphold brand standards through quality control of visual content
• Produce still and motion graphics and other digital assets for institutional websites, social media enterprise accounts, digital marketing/advertising campaigns, promotional print materials, email campaigns, and environmental building graphics.
• Create and maintain creative calendar for production timelines and scheduling using project management tools.
• Inspect proofs for accuracy and adherence to appropriate production standards.
• Lead creative needs for recruiting, retention, and constituent engagement events (e.g. apparel designs for Homecoming/Family Weekend and community service days, wayfinding signage)
• Produce approved templates for campus partners.
• Support institutional initiatives by providing design support to other departments.
• Research industry trends and best practices within the fields of marketing and communications and higher education.
• Other duties as assigned
• Graphic design expertise required
• Brand development required
• Adobe Creative Suite expertise required

Supervisory Responsibility

This position may supervise student workers or interns.

Work Environment

Normal office environment where there is no physical discomfort due to temperature, dust, noise and the like.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. However, the employee must be willing to work a non-traditional 40-hour week and be flexible as needed. Schedules will be adjusted to provide coverage in these cases.

Travel

Limited travel may be required.

Required Qualifications

• Bachelor's degree in graphic design or related field.

Required fields are indicated with an asterisk (*).