Graphic Designer

Insight 2 Design, Inc.; Overland Park (KS); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Personal and company performance-based

Company contribution to 401(k)

Medical, dental, and vision insurance

Paid time off

Paid holidays

Opportunities to try and test new gear

Job summary

Insight 2 Design in Overland Park, KS, is seeking a Graphic Designer to bring CORE Equipment products and brands to life. The role focuses on packaging, digital assets, and in-store experiences for outdoor products.

You will collaborate with product managers, marketers, and photographers, managing multiple projects from concept to completion. A strong portfolio and 2–3 years of experience are preferred.

Qualifications

• Strong proficiency in Illustrator and Photoshop; working knowledge of other Adobe Creative Cloud apps.
• Strong understanding of typography, composition, color, and visual hierarchy.
• Ability to develop creative concepts and execute across multiple formats.
• Excellent communication and collaboration across teams to solve problems independently.
• Self-motivated, organized, able to manage deadlines and adapt to shifting priorities.
• Curiosity, willingness to learn, and initiative toward new opportunities.
• 2–3 years of professional graphic design experience preferred.

Responsibilities

• Design product packaging balancing storytelling, benefits, and retail requirements.
• Create assets for e-commerce, email, social media, and marketing campaigns.
• Develop in-store merchandising, displays, and retail collateral.
• Collaborate with designers, product managers, and marketing on projects from concept to completion.
• Prepare accurate, production-ready files for print and digital applications.
• Support lifestyle photo shoots with planning and styling.

Skills

Typography

Color theory

Visual hierarchy

Creative concepts

Cross-team collaboration

Deadline management

Initiative

Tools

Adobe Illustrator

Adobe Photoshop

Adobe CC

Job description

Insight 2 Design | Overland Park, KS | Full-Time

About Us

Insight 2 Design is a Kansas City-based company specializing in the design, development, and marketing of consumer outdoor products. Our flagship brand, CORE Equipment, is focused on bringing people together through thoughtfully designed, easy-to-use products for camping, outdoor living, and tailgating.

As our brands continue to grow online and in national retailers, we're looking for a Graphic Designer to help bring our products and brands to life. While much of your work will focus on CORE Equipment, you'll also have opportunities to contribute to other brands and projects across our business.

What You'll Do

• Design compelling product packaging that balances strong visual storytelling, clear product benefits, and retail requirements.
• Work with product photography, imagery, typography, and layout to communicate product features and benefits.
• Develop creative for in-store merchandising, point-of-purchase displays, and other retail experiences.
• Create digital assets for e-commerce, email, social media, and marketing campaigns.
• Contribute ideas and creative concepts that help build stronger, more recognizable brands.
• Prepare accurate, production-ready files for print and digital applications.
• Collaborate with designers, product managers, and marketing partners to take ownership of projects from concept through completion.
• Manage multiple projects simultaneously while maintaining quality, organization, and attention to detail.
• Support lifestyle photo shoots through creative planning, product styling, and on-set assistance.
• Support in-person brand activations and events approximately 2–3 times per year.

What We're Looking For

• Strong proficiency in Adobe Illustrator and Photoshop, with a working knowledge of other Adobe Creative Cloud applications.
• Strong understanding of typography, composition, color, and visual hierarchy.
• Ability to develop creative concepts and execute them across multiple formats.
• Excellent communication skills and the ability to collaborate across teams to solve problems independently.
• A self-motivated, organized approach with the ability to manage deadlines, and adapt to shifting priorities.
• Curiosity, a willingness to learn, and willingness to take initiative towards new opportunities
• 2–3 years of professional graphic design experience preferred.

While experience matters, your portfolio matters more. We're open to candidates at different stages of their careers who demonstrate the right combination of creative thinking, strong design fundamentals, and quality execution.

Ideal Candidates Will Also Have

• A personal interest in outdoor activities and the products we make.
• Prior experience designing packaging and retail displays.
• Familiarity with AI-assisted creative tools and integrating emerging technologies into the design process.
• Experience working with direct-to-consumer brands.
• Basic copywriting, editing, and proofreading skills.

Why Join Insight 2 Design?

At Insight 2 Design, we like to work hard and have fun doing it. We're a collaborative, down-to-earth team that takes pride in doing great work without taking ourselves too seriously.

You’ll have the opportunity to work on everything from new product launches to national retail programs.

Our office is located immediately next to the Tomahawk Creek Trail in Overland Park, KS, offering easy access to the outdoors throughout the workday.

We offer attractive benefits including:

• Personal and company performance-based bonus opportunities
• Company contribution to 401(k)
• Medical, dental, and vision insurance
• Paid time off
• Paid holidays
• Opportunities to try and test new gear

Interested?

Qualified candidates should submit a resume and portfolio link or attached PDF (under 10 MB).

A Few Notes:

• Submissions without a linked or attached portfolio will not be considered.
• This position is primarily in-office, with some work-from-home flexibility.
• We know applying for jobs takes time and your interest in our team isn’t taken lightly. Every application that includes a portfolio will be personally reviewed by our hiring manager.
• Applicants must be authorized to work in the United States.