Graphic Designer

Craft Agency Ltd; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Cultural spend

Educational allowance

Parental leave

PTO & holidays

Health vision dental

Job summary

Craft Agency Ltd in New York is seeking a Designer to shape luxury eyewear storytelling across e-commerce, campaigns, social, packaging, and in-store collateral. The scope is 360 degrees, with an emphasis on elevation through concept-led work and strong visual storytelling.

You'll collaborate with the Art Director, develop mood boards, and deliver production-ready files that maintain brand consistency across print and digital touchpoints.

Qualifications

• Three to five years in, either agency-side on luxury, high-concept work or in-house at a lifestyle or luxury brand.
• Idea-driven with a portfolio spanning typography, layout and visual storytelling across print and digital.
• Personal or editorial work alongside commercial projects is a genuine plus.

Responsibilities

• Shape brand storytelling across e-commerce, marketing campaigns, social, email, paid, packaging, retail signage and in-store collateral.
• Develop concept-led creative for product launches and seasonal campaigns, build mood boards, contribute early thinking.
• Production-ready files and brand consistency are part of it, but the point is elevation.

Skills

InDesign

Illustrator

Photoshop

Typography

Layout

Visual storytelling

Job description

This independent luxury eyewear brand is building its creative team from scratch, with a simple mission: to raise the creative bar at a brand that turned the culture of a single American city into a fashion label.

Founded in 2013, it’s now a multi-million-dollar business. Its frames have been worn by some of the most recognised names in music, sport, and film, and stocked at the country’s leading luxury department stores. But the more interesting detail for a Designer is how the brand thinks about retail: stores built as immersive cultural theatre – recreating the city’s biggest street celebration indoors during launches.

The Role

You’ll work directly with the Art Director to shape brand storytelling across every touchpoint- e-commerce, marketing campaigns, social, email, paid, packaging, retail signage, and in-store collateral. The scope is 360 degrees, which is unusually broad at this level, and the intent is deliberate.

This is concept-led work: developing creative for product launches and seasonal campaigns, building mood boards, contributing early thinking. Production-ready files and brand consistency are part of it, but they aren’t the point of it: the point is elevation.

The Package

• $90,000 – $110,000
• On-site working
• Quarterly employee allowance & cultural spend
• Educational Allowance and ongoing training
• Paid parental leave & adoption assistance
• 10 paid holidays plus accrued PTO
• Health, vision, dental coverage

The Person

Three to five years in, either agency-side on luxury, high-concept work or in-house at a lifestyle or luxury brand. What matters isn’t sector – it’s sensibility.

• You’re idea-driven, with a strong portfolio that displays fluency across InDesign, Illustrator and Photoshop, and spans typography, layout, and visual storytelling across print and digital.
• Personal or editorial work alongside commercial projects is a genuine plus.