Creative Director

Design Observer; Orlando (FL); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Four day workweek

Annual salary 90-100K with benefits

Job summary

Dual Electronics in Orlando is seeking a Creative Director to architect the visual and narrative identity across a diverse brand portfolio. You will guide high-level strategy, ensuring brand consistency from packaging to digital storefronts to drive a premium consumer journey.

This hands-on leadership role requires 7+ years in brand storytelling, a strong portfolio, and collaboration with Marketing, Sales, and Product teams. In-office with benefits and a four-day workweek option.

Qualifications

• 7+ years in brand storytelling and creative direction.
• Experience branding consumer electronics and packaging.
• Portfolio demonstrating high-end design and brand versatility.
• In-office role at headquarters in Orlando.

Responsibilities

• Define and lead brand identities for a multi-brand portfolio.
• Oversee omnichannel workflow from packaging to digital storefronts.
• Lead production of high-impact visuals and assets for conversion.
• Mentor design staff and align with Sales and Marketing goals.

Skills

Adobe Creative Suite

Figma

Brand storytelling

AI concepting

Cross-functional collaboration

Creative leadership

Education

Bachelor's degree in Design

Portfolio required

Tools

Adobe Photoshop

Adobe Illustrator

InDesign

PowerPoint

Job description

Dual Electronics is forming a new team to fuel the next chapter of growth across a diverse mix of brands—from century-old heritage icons to modern lifestyle innovators. If you’re excited by the challenge of elevating established brands within the fast-paced world of consumer electronics, we’d love to have you on board.

Role Purpose

The Creative Director is the primary brand architect and strategic leader of the creative department. Reporting directly to the Sr. Director of Marketing & Product, this role drives the high-level direction for a multi-brand portfolio. The objective is to lead the transition from basic production to a proactive growth engine that creates high-converting content designed to "make things sell." As a "Player-Coach," you will manage the visual and narrative identity across all touchpoints, ensuring each brand's unique personality is reflected in its physical packaging and its digital presence.

Duties and Responsibilities

Strategic Brand Architecture & Execution (Primary Focus)

• Brand Identity Management: Define and maintain distinct visual and narrative identities for a portfolio ranging from premium lifestyle tech to heritage-based audio.
• Omnichannel Strategy: Lead a "box to screen" workflow philosophy that ensures consistency as products move from physical packaging to digital storefronts.
• E-commerce & Web Leadership: Oversee the production of high-impact visual assets (Amazon A+, UI/UX content) that drive conversion and ensure a premium consumer journey.
• Social & Narrative: Direct engaging static and video content, combining strong design with strategic brand positioning.

Creative Leadership & Production

• Hands-on Execution: Personally execute flagship assets and "hero" concepts while providing feedback and mentorship to the design staff.
• Departmental Collaboration: Partner with Marketing Services to ensure high-level strategy aligns with technical accuracy, packaging designs, and project timelines.
• Sales & Performance Integration: Partner closely with Sales and Ecommerce leads to align creative content, messaging, and positioning with channel-specific goals, ensuring every asset is optimized for conversion and a clear ROI.
• Executive Presentation: Proficiently convert high-end designs into business-friendly formats (PowerPoint/PDF) to support leadership and sales teams.

Operational Excellence & Technology

• AI-Augmented Workflow: Utilize AI tools to accelerate creative output, specifically for rapid concept development and automating asset variations.
• Project Leadership: Use project management tools to track complex workflows and ensure brand integrity on tight deadlines.

Required Knowledge, Skills, And Abilities

• Design Mastery: Expert level in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a focus on both digital and print.
• Technical Versatility: Proficiency with Figma and high comfort in the Microsoft 365 environment.
• Marketing Sense: Deep understanding of consumer psychology across luxury, heritage, and value-driven segments.
• AI Integration: Regular use of AI tools for rapid concepting and productivity.
• Collaborative Maturity: Professional maturity to balance feedback from multiple stakeholders while keeping projects on track.

Required Education And Experience

• Professional Experience: 7+ years of experience with a focus on brand storytelling, creative direction, and physical packaging.
• Industry Knowledge: Experience in consumer electronics is required; a background in car or home audio is highly desirable.
• Portfolio: Must provide a portfolio demonstrating high-end design and an ability to adapt to different brand positions.
• Work Environment: This is a 100% in-office role within the creative team at our headquarters.
• Health insurance / Four day workweek / Annual salary 90-100K with benefits

Work Location: In person